The new partnership allows Loop to ensure the quality of its ad network

– Loop Media, Inc. ("Loop Media" or “Loop”) (NYSE American: LPTV), a leading multichannel streaming CTV platform that provides curated music videos, sports highlights, news, premium entertainment channels is pleased to announce that it is partnering with DoubleVerify, Inc. (“DV”) to utilize the  DV Marketplace Suite Quality Insights’ pre-bid fraud and invalid traffic protection solution, which helps Loop avoid serving advertisements to sites identified by the Internet Advertising Bureau (“IAB”) as being invalid or fraudulent, as well as utilizing DV’s measurement and reporting tools.


With global CTV advertising spending continuing to grow, publishers and advertisers need confidence that their media dollars are being spent on valid traffic. Loop Media’s partnership with DV helps to protect advertisers against fraudulent and invalid CTV traffic. This partnership also enables Loop Media to optimize inventory across their network, maximizing performance and value for advertisers.

"DV’s pre-bid protection and media quality verification solution further solidifies our commitment to creating an effective, safe and transparent CTV ecosystem for both advertisers and our platform partners. Loop’s use of DV’s trusted suite of solutions helps to boost the confidence of our current and future advertisers across our network nationwide," said Jon Niermann, Founder of Loop Media, Inc.

Loop’s partnership with DV comes on the heels of another respected industry gold certification by the Alliance for Audited Media, which was announced earlier this month. With the growth of CTV as an increasingly vital component of media strategies, the industry faces challenges with measuring the quality of ad inventory. DV offers a comprehensive set of solutions tailored to CTV environments and is a leader in the detection and prevention of new and existing fraud schemes across all inventory types and devices. Loop Media aims to improve its own supply side offerings with DV's capabilities. Leveraging DV's measurement of viewability and fraud offers Loop Media another tool in its mission to foster a high quality and secure advertising environment.


“As CTV continues to grow as a critical component of media strategies, it is essential for publishers and advertisers to have confidence in the integrity of their media investments,” said Steve Woolway, EVP of Business Development at DoubleVerify. “We are thrilled to partner with Loop Media as they take another step to protect advertisers and optimize inventory performance. With DV’s comprehensive solutions, Loop Media is ultimately fostering a more secure and effective advertising environment, ensuring transparency and quality in the CTV ecosystem.”

Loop Media, Inc. ("Loop®") (NYSE American: LPTV) is a leading connected television (CTV) / streaming / digital out-of-home TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop® TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop® Player.

Loop® TV’s digital video content is streamed to millions of viewers in CTV / streaming / digital out of home locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, among many other venues in the United States, Canada, Australia, and New Zealand.

Loop® TV is fueled by one of the largest and most important premium short-form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media’s non-music channels cover a wide variety of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media’s streaming services generate revenue from programmatic and direct advertising, and subscriptions.

To learn more about Loop Media products and applications, please visit us online at 

https://www.linkedin.com/company/loopforbusiness/

This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media's expected performance, ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media's ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media's Securities and Exchange Commission filings are available at 

Loop Media Announces Viewability Measurement and Fraud Protection Partnership with DoubleVerify 

A follow up to the certification of Loop's ad network

Learn more about the new partnership between Loop and DoubleVerify

A brief rundown of the new in-home channels slated for launch later this summer

– Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), a leading multichannel streaming CTV OOH (Connected TV Out-of-Home) platform that provides curated music videos, sports highlights, news, premium entertainment channels, and digital signage for businesses, is thrilled to announce the launch of several premium Free Ad-Supported Streaming TV (FAST) channels beginning this summer. This global expansion will bring Loop’s highly acclaimed entertainment channels, already beloved by millions in venues, directly into the homes of viewers by extending Loop’s audience and reach even further. The new FAST channels will create incremental revenue opportunities for the company along with expanded exposure for CTV advertising partners.


A New Era for Loop Media: Premium FAST Channels

Loop Media’s FAST channel portfolio features a diverse lineup of premium genre channels offering an engaging entertainment experience that highlights the best-performing content from Loop’s OOH channels. This expansion aims to revolutionize the FAST landscape with innovative and high-quality programming.

, one of the company’s top-performing channels in OOH that reaches over 25 million unique viewers per month. Now, a revamped 

is set to make history as one of the first trivia channels of its kind in the FAST environment, offering fan-favorite categories such as Music, TV & Film, Sports, and History via video, image and text trivia questions giving viewers a fun way to engage with family, friends or just playing solo while enjoying TV in their homes.

, other exciting channels joining the FAST lineup include:

: Discover the next big names in music and entertainment. This dynamic channel showcases rising talents and delivers captivating original programming, providing music enthusiasts with a premier discovery platform.

: A 24/7 ultimate fashion media experience featuring couture, bridal, beauty, art, fashion films, luxury lifestyle, and more. Watch your favorite designers sketch and sew their collections, with top supermodels strutting the runway.

: This groundbreaking weather channel is designed to disrupt the traditional weather channel model and delivers forecasts in an entertaining and regionalized video feed format, providing up-to-date and reliable weather updates in a captivating, modern manner.

“Loop Media is excited to bring its innovative channels into homes worldwide, offering viewers the same premium entertainment that has made us the leader in the DOOH streaming space,” said Jon Niermann, Founder of Loop Media. “By leveraging our extensive content library and expertise in audience engagement, Loop aims to set a new standard in the FAST TV landscape. We have had previous success with FAST channels on Roku, Peacock and many other platforms a couple of years ago, so we look forward to returning to the consumer side of the business. This will complement the extensive business streaming platform that we’ve built across many venues nationwide who have grown to become familiar with the Loop brand.”

Loop Media Announces Launch of Premium Consumer Streaming Channels For the US and Worldwide

Select Loop channels will soon be available in homes across the US

Loop's channels including Trivia, Weather and more will soon be available for home consumption.

Read more about Loop's new certification from AAM

 – Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), a leading multichannel streaming CTV DOOH platform that provides curated music videos, sports highlights, news, premium entertainment channels and digital signage for businesses is pleased to announce it has received certification from the Alliance for Audited Media (“AAM”) after an independent review of its digital out-of-home technology platform and screen network.

AAM, a not-for-profit auditing organization, performed the independent third-party certification for Loop Media. AAM verified the location accuracy of the screen network and reviewed Loop Media’s processes for delivering, tracking and reporting digital ad impressions. The certification confirms that Loop Media’s platform meets IAB guidelines for digital advertising delivery, impression measurement and digital video advertising.

"We are honored to have received this certification from AAM,” said Jon Niermann, Founder of Loop Media. "Verification of the accuracy of our partner venues is very important to the success of our business, as it is essential for advertisers and partners to have confidence that their media budgets are going to accurate audiences and locations. With the positive outcome of this independent review, we hope to attract even more top advertisers as well as increased distribution of our Loop Player nationwide." 

"The AAM Digital Out of Home (DOOH) certification process is a rigorous review of Loop Media’s screen network and compliance to industry guidelines for digital ad delivery, measurement and reporting. We applaud Loop Media on this achievement,” said AAM President Richard Murphy.

As the largest not-for-profit media assurance organization, the Alliance for Audited Media delivers impartial, credible data to help media buyers buy and sellers sell. AAM works alongside the media and advertising industry to establish standards that can be verified independently, ensuring the legitimacy of the businesses that drive media's progress. AAM also provides verification for compliance programs including brand safety, privacy, sustainability and tech assurance. Learn more at auditedmedia.com.

https://www.linkedin.com/company/loopforbusiness

Certification Verifies Digital Out-of-Home Advertising Locations, Ad Delivery, and Reporting

Loop's new certification helps bolster the credibility of its ad efficacy and viewership

Loop Media Inc. Announces Platform Certification from Alliance for Audited Media

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