chief executive officer | co-founder
With over 30 years of media and technology industry experience working with teams at both the corporate and startup level, he is uniquely and consistently able to bring vision, expertise and innovation to every endeavor. Niermann’s 15 years with The Walt Disney Company (TWC) saw his rise from a marketing representative for the Disney Channel to Managing Director & President, Walt Disney Asia, where he managed teams and offices over 16 countries and oversaw the fastest growing sector of Disney’s global empire. Following a successful run with TWC, Niermann spent seven years as President, Electronic Arts Asia, where he helped convert the company’s business from a packaged goods to digital model.
During his time with EA Asia, his team created the company’s first mobile games business as well as their first online gaming platform with FIFA Online in Korea that had record-breaking numbers of simultaneous users across multiple countries and further enriched his cultural and business understanding of the Asia Pacific region. After sitting at the helm of two of the largest corporate entities in Asia, Niermann left the corporate world to found FarWest Entertainment. With FarWest, Niermann bridged the region with the rest of the world via pan-Asian original productions like Asia Uncut on Fox’s Star World network (reaching 53 countries and 250 million homes), the region’s only late night English talk show which he hosted and won the Asian Television Award for Best Entertainment Host after his first year. The show featured interviews with top Asian and Western celebrities including Jackie Chan, Edward Norton, Donnie Yen, Maggie Q, Aaron Eckhart and many more.
Niermann co-founded Loop Media in 2016, shortly after moving back to CA after 15 years in Asia. Loop acquired Screenplay Entertainment in 2018 and is preparing for expansion in 2021. Niermann is based in Loop’s Glendale, CA headquarters.