10 Christmas Ideas For Your Digital Signage
As the year draws near to an end, it brings the anticipation of Christmas celebrations. Although many businesses will immediately gravitate towards organizing Christmas sales to boost revenue, more effective options exist to explore.
As a business that uses digital signage, you have a unique opportunity to leverage the Christmas spirit and improve your Christmas marketing techniques. Don't know where to start? Here are ten Christmas ideas for your digital signage.
Christmas and Digital Signage
Christmas draws closer, and marketers and business owners worldwide are trying to discover the best ways to maximize the festive season. It is one thing to offer products and services dedicated to Christmas activities, it is another to leverage all other business resources to use amazing Christmas techniques.
Using digital signage to provide a better customer Christmas experience is a perfect example of doing the latter. Digital signage is an upgrade to the static signs often seen in many business facilities worldwide.
Offering businesses a platform to display unique dynamic visual content on eye-catching screens, digital signage is a crucial marketing tactic that can be used around the year, Christmas included.
Digital signage gives businesses total control over the type of content displayed, the duration, and the purpose. With digital signage, marketers can create appealing content that drives sales, improves brand visibility, or encourages brand awareness.
Businesses often use digital signage as a means of advertisement. However, this technology is versatile and serves a wide range of purposes. Improving customer experience is one of the many uses of digital signage.
During the Christmas celebrations, many businesses struggle with unique business strategies. However, because digital signage is a powerful, versatile technology, it offers businesses many opportunities to stand out from the host of companies that will also provide Christmas ‘specials’.
However, simply having digital signage is not enough. It is essential to know the most creative ways to use the technology. Creative implementation is the trick to standing out with digital signage.
It can understandably become challenging to know the best ways to use digital signage technology to leverage Christmas celebrations. As a result, we have brought tips to help you get ahead with digital signage this Christmas.
Below are ten Christmas ideas for your digital signage.
1. Display Creative Christmas Decorations
Who says Christmas decorations always have to be colorful blinking lights and wreaths? Sometimes, you must think outside the box for more creative decoration options. Digital signage offers a medium for businesses to do exactly that.
Digital signage is mainly used as an advert platform. It displays pictures, videos, texts, and even web pages for businesses to communicate with their audience. However, digital signage technology has other powerful uses and can be used to deliver messages through visual impacts.
Digital signage can be used as a creative Christmas ornament to light up the area- pun intended- and fill your store with the Christmas spirit. Not only is this a cost-effective option, but it also is a genius way to put your digital signage investment to good use.
Because digital signage can be manipulated to display any unique content, businesses can have fun creating unique Christmas ornaments out of digital signage. By creating videos, pictures, and other forms of graphics, companies can transform their regular digital sign into something even more breathtaking.
What can you display? The short answer is anything!
You can create simple high-resolution decorations of snowflakes, fireplaces, Santa Claus, or anything that communicates the Christmas spirit! You can even create a compilation of attractive visual decorations scheduled to display on a loop.
Using digital signage as creative Christmas decorations will make any business facility look more attractive and even draw attention from passers-by.
2. Create Christmas-inspired Marketing Campaigns
According to the National Retail Federation, Americans were estimated to spend between $755 and $767 billion in November and December 2020.
Many people- especially business owners and marketers- agree that the last three months of a year yield a significant impact on any business. The two months leading up to Christmas are essential for retailers worldwide. In fact, they are so vital that they may make the difference between a business’s financial success and downfall.
The fourth quarter of 2019 accounted for 26.8 percent of total retail sales in the United States. For example, jewellery stores generated 34.7 percent of their 2019 sales between October and December last year. This is because jewellery stores are one of the many stores that rely on the holiday season to enjoy a noticeable increase in sales.
This happens because the months leading up to Christmas are the perfect time to make gift purchases for Christmas. From toys to jewellery, clothes, bags, wine, home furnishing items, and souvenirs, there are more purchases of gifts than during any other time of the year.
As a business, it is essential to understand that Christmas is a crucial part of the year, and in turn, do anything you can to ensure you implement top-notch marketing strategies. A unique way to do this is by creating Christmas-inspired marketing campaigns.
Consider implementing digital Christmas elements in your advertisements by using holiday cheers and greetings to draw potential clients to your establishment. Use exciting and appealing Christmas-motivated graphics and unique Christmas content in your adverts.
3. Feature Your Gifts
It is one thing to advertise your products and services, it is another to make the shopping experience hassle-free by pointing shoppers and potential clients in the direction of the right gifts.
For many people, shopping for a Christmas gift is one of the most challenging things they must do during the festivities. With the different products in the market and on the shelves today, it becomes increasingly difficult to know what gifts to purchase for family and friends.
As a business, what better way to help your clients than to solve this pain point? In the few weeks leading to Christmas, it is an excellent idea to start suggesting the perfect gift for your clients. However, instead of getting your employees to do the work for you via word-of-mouth, it is a better idea to use visually-appealing content to convince your clients and influence their purchasing decisions.
Displaying the perfect don't ideas improves not only the average shopper’s shopping experience but also encourages impulse spending. After all, a potential client will likely not realize they need to purchase a product until they see it with their own eyes.
Use your digital signage to highlight your products. Implement innovative videos, pictures, texts, and even web pages to present the gift ideas in a unique light.
80% of businesses that use digital signage record a substantial increase in sales. Who knows, using a digital sign to advertise gift ideas might make all the difference in your annual profit.
4. Create Creative Social Walls
Digital signage is often used to communicate with a business’ audience. However, they can also be used to interact with the audience and create a more interesting shopping experience.
One way to do this, especially during Christmas, is to create social walls using digital signage. Digital walls are attention-grabbing on their own, even without the added advantage of social content. These imposing structures that span the length of a wall are an easy way to get people to notice your business quickly.
With social walls, you can keep your audience engaged while they are in your facility. However, it also offers added advantages such as improved social activity and increased engagement that leads to a simultaneous increase in brand awareness.
How is this possible? Social walls are used to display a business’s engagement and content. It is used to create and display user-generated content in a single feed that the audience in a facility can view.
For example, an amusement park might use its digital social screen to display pictures and videos of its customers having fun in the park. These pictures and videos are curated by the customers using a specific hashtag to help the park quickly discover their photographs and videos.
This amusement park can also display the action or engagement in its comment section, tags, and mentions. They display all of these in real-time. Displaying this user-generated content not only keeps viewers engaged but also encourages them to join the conversation online.
5. Display Weather Updates
Using your digital signage set-up to display weather updates may seem like a basic idea. However, this is more helpful than you know and will probably be one of the many minor elements about your business or establishment that impresses your clients.
Everyone knows winter weather brings with it some serious risks. The snow might look beautiful and mesmerizing, the perfect final touch to a wonderful and almost surreal Christmas. However, the winter also brings risks like car accidents (in fact, Around 17% of all vehicle accidents happen in winter), hypothermia, and sudden blizzards.
These are recipes for disasters that can ruin Christmas for any client. So, how do you help and show your client that you care about them? The simple act of displaying constant weather updates will help your customers be prepared and armed with weather information.
Because winter weather can be unpredictable, and many customers will have no idea what to expect after they step foot out of your establishment, providing weather updates will help your clients know what the weather is like outside.
You do not necessarily have to dedicate your digital sign to displaying weather updates with ceasing. You can take breaks from displaying other Christmas content or display the weather updates as a widget on the corner of your screen.
6. Showcase Personalized Christmas Wishes
Encourage your clients or potential clients to have a unique ‘hall of fame’ moment where they can get their personalized Christmas wishes displayed on your screens. This is a superb way to increase engagement while also helping your clients feel better.
The best thing about using your digital signage technology is you get to make many people feel special. How does that work? Using unique social media hashtags, you can encourage clients and potential clients to leave special Christmas wishes to the general public or a special person.
You can encourage them to either leave picture wishes, videos, or any other unique content. With your digital signage, you can display the wishes along with the name and picture of the person making the wish if necessary.
This will spark a conversation on your social media page, leading to increased engagement. Increased engagement will lead to increased brand awareness and better brand visibility. In the end, it is a win-win situation for everyone.
Featuring personalized wishes on your digital sign might be a small gesture, but it is undoubtedly one that many people will appreciate.
7. Advertise Holiday Promotions
What is holiday cheer without holiday promotions? Help your clients and potential clients enjoy a wonderful Christmas by offering discount prices, coupons, sales, and more.
Due to the demand for products in the weeks leading up to Christmas, prices often skyrocket, leaving people to reach deeper into their pockets to purchase items that will be cheaper during any other period in the year. However, instead of hiking your prices, why not encourage more sales by shaving a few dollars off?
Discounts are great incentives for increased revenue. People love to save money and instinctively choose a business selling products at a discounted price over those selling more expensive products.
Offer special Christmas sales, and when you do, be sure to announce it on your digital signs. Digital signage offers a platform for businesses to draw attention to certain content and even act on it. Use your digital sign to inform your clients of the awesome bargain prices they will be missing if they do not take advantage of the cheap prices fast.
By using visual elements to instil a sense of fear of missing out, you can quickly increase sales while creating a connection with your potential clients. After all, your clients will never forget you as that one business that offered fair prices when they needed it the most.
8. Update Your Christmas Menu Board
Spice up your regular menu by introducing a Christmas theme. This will help your clients get in the Christmas spirit, thereby helping them enjoy the fun and festivity of the season.
The best thing about digital signage is the ease with which the displayed content can be upgraded. All you need to do is design a new menu board theme and upload it at the tap of a button.
9. Play Christmas Songs And Music Videos
Connect with your audience on an emotional level by playing well-known Christmas specials. This is not only a way to engage your client but works wonderfully well for getting them in the Christmas mood.
When it comes to playing Christmas songs to your audience, Loop TV is the TV you need. Loop TV is a free business and entertainment TV that offers unlimited entertainment and digital signage options at no extra cost. This entertainment and digital signage solution offers music video, news, sports, and other interesting channels to keep your audience engaged.
Speaking of music videos, Loop TV has a vast library of well-curated music channels across a wide range of genres.
10. Display Store Operation Hours
Help your potential clients stay ahead of the curve by knowing your opening and closing hours during Christmas festivities.
Many stores close down without prior notice, leaving last-minute shoppers stranded. Don't be one of those stores. Instead, alert the customers of your working hours by displaying the hours on your digital signage display where it can easily be seen.
Make Christmas Extra Special With Loop TV
With Christmas fast arriving, knowing the best ways to use your digital signage displays will help you optimize this powerful technology in the spirit of Christmas. However, to do so, you need an equally powerful digital signage solution.
Because every day is Christmas with Loop TV, users get to enjoy free digital signage and entertainment solutions round the clock. With no extra charges added to your bill, you do not need to worry about your digital signage content.
All you need to do is sign up for a free media player on Loop TV, plug it to your displays, and create magic with the sophisticated free digital and entertainment features.
The best part is you get to make money as you enjoy free entertainment! Loop TV is supported by premium ads that run every 10 minutes on average. When you run Loop TV for a month, Loop will give you a reward that you can redeem for prepaid Visa cards, gift cards, or even donations to charity.
With Loop TV, your signage can be the best it has ever been this Christmas.