The Best Digital Signage for Small Businesses is Free

Digital signage is perfect for every business at all stages. It is an effective way for small businesses to advertise and market their products or services. Aside from advertisements, digital signage always entertains passersby and can quickly turn heads. Once you catch attention, the rest is sales!

However, the cost of installing digital signage in a business space, whether a retail store or mall, is huge. It can eat into your small business capital. That is why the best financial advice for businesses is to get free digital signage for small businesses.

We will explore how you can set up digital signage technology for free for your business and even make money from it.

Digital Signage For Small Business

Marketing is vital for small businesses. There are many opportunities out there, and all of them culminate in getting attention and making sales.

Digital signage is a great way for small businesses to compete with larger companies, as it does not require a large budget to be effective. Unlike social media, pay-per-click advertising, and other online marketing platforms, digital signage provides an equal opportunity for businesses of all sizes to promote their products or services.

Digital signage is an affordable way to reach potential customers and increase visibility without breaking the bank. It can display detailed information about the business, such as hours of operation, promotional offers, or even videos.

Digital signage can also show weather and traffic updates and promote upcoming events. You can use your digital signage to capture customer data, such as email addresses, which the business can use to create targeted campaigns.

Digital signage is a powerful tool to help small businesses reach out to potential customers and increase their visibility.

Let’s look at a few things you can do with digital signage in your business:

Why You Need Digital Signage

Let us start with the rudiments of entrepreneurship. What forms the foundation of every business? It always boils down to

  • Excellent sales
  • Happy customers
  • Growth potential

You can amplify all of these things with small business digital signage solutions. Digital signage can help businesses make sales, engage customers, and grow their business in several ways. Businesses use digital signage to advertise products, services, and promotions and display interactive content such as customer surveys and loyalty programs.

They also use digital signage to create an immersive experience by displaying customer reviews, videos, and product demos. This can help to create an engaging customer experience and drive customer loyalty.

Nowadays, people are attuned to screens. You're missing out if you're still not interacting with the audience through screens. You need to display interactive content on screen regarding sales opportunities.

You will use this content to win over customers, upsell, and display amazing content. By using signage technology, you can reach a wider audience and have more in-depth conversations with your customers.

Digital signage advances communication technology for small businesses. You can even look at some ideas of in-store marketing with digital signage that other small businesses have done to increase their revenue.

How does digital signage for small businesses work in practice?

Digital signage is a collection of screens that display different types of content. Any digital signage must have content as its foundation. It goes without saying that your signage content must be the best for your audience to succeed. Because if it's not good enough, you run the risk of losing both money and customers.

This blog is a great resource for learning more about the different kinds of content for digital signage. Small businesses typically use 1 to 10 screens, depending on the digital signage network's size and purpose.

For instance, a restaurant might have three digital menu boards inside and two outdoor window screens. Each of these components is a part of a bigger digital signage system that the software manages.

The restaurant's owner or marketing expert will choose which content appears on each screen. The screens can display different content with the right digital signage software.

What does your business need to start using signage technology?

Many small business owners may be hesitant to add new technological solutions. They may think of the perceived complexity and expenses. That is understandable. Your small business should not be breaking the bank at the onset to mount a complete network of LCD walls or immersive screens.

Even then, the landscape has drastically changed since 1999, and now, the IoT, or internet of things, has made digital signage an easy-to-use and cost-effective solution.

Digital signage does not require special equipment or tech knowledge and is a user-friendly solution that can help small businesses reach their customers and increase visibility.

Let us talk about how you can use digital signage technology for free today.

Using Digital Signage For Free

To start using signage technology, many businesses had to invest in the necessary hardware and software components. This includes signage displays, such as LED and LCD screens, as well as a signage controller, which controls the content on the displays.

They also had to install signage software, which helps manage the screen content and allows for remote control of the signage systems. Many businesses may also need to invest in supporting hardware, such as a signage media player, which allows the content to be streamed and stored on the signage displays.

By investing in the necessary hardware and software components, businesses can start using signage technology to create dynamic and engaging content to engage with customers and potential customers.

Now, you want to do all these without spending a dime. How? Let’s first talk about what it involves to install digital signage technology.

Factors that Account For the Cost of Digital Signage

Before beginning a digital signage project, it's important to carefully plan and consider various elements, such as budget, goals, needs, and the right hardware and software solutions. This can be a complex task that requires a significant amount of time and effort to get all your ducks in a row.

Because we are looking at free alternatives, don’t worry about the prices of some of the items in this section. Most of these things are already available in one form or another in your store or business space. Let us see the cost of installing digital signage technology:

1. Display

When considering digital sign pricing, the signage screen is the first thing that comes to mind. What factors should you take into account when comparing the costs of digital displays and digital signage displays?

When researching digital signage display prices, it's important to consider a variety of factors, such as size, features, and resolution. The size of the display will affect the cost, as larger displays are often more expensive. Features such as brightness, interactivity, and portability will also affect the price.

The resolution of the display is important, as higher resolutions will typically cost more. By considering all of these factors, you can determine the right display for your needs and budget.

Nonetheless, if you already have a lobby or office TV, you can as well convert your TV to a digital signage display screen with no stress at all.

2. Digital Signage Media Player

A digital signage media player is a device that allows you to display digital content on a TV or monitor. The media player is usually connected to the display via an HDMI cable and can be used to show videos, images, text, and other forms of digital content.

The media player typically runs an operating system such as Android or Windows and allows users to add and manage content, configure settings, and control the display remotely. Digital signage media players can be used in a variety of applications, such as retail stores, corporate offices, schools, and public spaces.

The player might be integrated into the device on screens with more modern displays. Yes, it is possible to connect a digital signage media player to a television.

The first step is to find the appropriate cables that will connect the media player to the TV. This will typically include an HDMI cable, as well as audio cables. Once you have the cables, connect them to the appropriate ports on the media player and TV.

Then, turn the media player on and use the TV's input settings to select the appropriate input source. This will allow you to access the content stored on the media player.

3. Digital Signage Cabling & Display Mounts

When deciding on a display mount, it's important to consider the location and type of display. Depending on the placement of the signage, you may need an angled mount or a movable mount with hinged arms.

It's also important to select a mount that is of high quality and has a low profile so that the display itself is the focus rather than the mount. Ultimately, the goal is to ensure that the signage stands out, not the mount.

You may already have a mount for your TV. You can easily learn how to mount your TV to the wall.

4. Installation Cost for Digital Signage

The cost of labor can vary greatly depending on where you are located and who you hire to do the job. For example, the cost of installing a single 55-inch wall-mounted display will be much less than that of a wall-sized display. Generally, you can expect to pay around $200 for a single-screen installation.

However, prices may be higher for installing larger displays. It is advisable to get multiple price estimates to ensure you are getting a good deal.

Still, if we are using your TV, you can easily wire the setup yourself. If you don’t have the technical know-how, you can hire someone at a very low price. They might even do it for free since it is not really a difficult task.

5. Digital Signage Pricing for Software Licensing

Depending on your signage needs, you can choose between two different types of licensing options: cloud-based software, which requires a monthly fee, or non-cloud installable software, which requires a one-time fee.

Cloud-based software offers several advantages, including the fact that maintenance and updates are included in the cost. Software-as-a-Service (SaaS) is another name for cloud-based software.

If you choose to install dynamic digital signage software on your own, you will need to have some technical expertise and will be responsible for troubleshooting any issues. In both cases, some IT training may be necessary.

For SaaS options, training may be minimal since the provider takes care of the backend maintenance. If you purchase and install the software yourself, you will have to manage any in-house training as well.

However, you can get all of these for free. Completely FREE without any hassle! How? Loop TV is the answer.

Loop provides a free digital signage licensing service that takes all the cost of content away. You can subscribe on loop.tv for free and get access to over 120 premium content channels fitting for your business and audience.

Loop Digital Signage For Small Business

Loop TV offers businesses entertainment channels for their audience in several industries. Their free service is perfect for small businesses who want to make the most of their low cost digital signage displays.

Loop TV also offers engaging digital signage content. With Loop, businesses can easily create an ambiance to improve customer engagement and increase their bottom line. Businesses can make money with Loop Rewards.

Many small businesses use their TVs and other digital signage displays to advertise other businesses and make money. However, this may be challenging to set up as a side hustle. There are many intricacies that go with getting clients and legalities.

That is where Loop Rewards come in. Loop connects businesses that need your displays as advert spaces to you. They pay you for playing their advertisements.

We have seen how you can set up digital signage for your small business for free without lifting a finger. We have also discussed how you can make money from your business TV.