HB Exclusive: Loop Media partners with SONIFI to enhance entertainment

Hotel Business

Loop Media Inc., a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, has partnered with SONIFI Solutions, a global technology and service provider for hospitality and other industries.

This partnership offers Loop Media’s premium streaming music content on SONIFI’s interactive television system for hotels nationwide.

Using SONIFI’s platform, Loop Media brings one of the largest and most important music libraries, including music videos from top artists, to 400,000 hotel rooms in more than 1,300 hotels–including national/enterprise brands–throughout the U.S. Loop Media’s content now seamlessly integrates with SONIFI’s existing TV channel offerings as a custom music video channel available to guests.

“We’re excited to bring our content to one of the most desirable demographics for marketers—travelers,” Jon Niermann, CEO/cofounder, Loop Media, told Hotel Business. “This helps Loop truly capture the hearts and minds of real consumers who are out and about and ready to purchase goods and services to fuel their active lifestyle. We value any partnership that allows us to extend our audience reach, as well as our ability to scale our content to 400K hotel rooms. Sonifi is a perfect partner for us since they’re a dominant player in this space and understand the value of digital video and smart entertainment.”

Jennifer Leslie, SVP, content and advertising, SONIFI, added, “Quality in-room entertainment is more important than ever to hotel guests looking to limit exposure outside their room. Loop Media’s wide library of content has something for everyone. We’re excited to provide this resource to enhance the guest experience and help guests enjoy their stay without having to leave the room.”

Niermann said that the addition of SONIFI content to the Loop platform enhances the way hotels can engage with guests. “Loop is an audio/video experience that enhances in-room experiences and helps create travel memories that encourage hotel chain loyalty,” he said. “Loop’s content is multi-faceted and beloved. Music connects communities and is universally loved and devoured by everyone. We’re helping guest stays be the exact type of experience travelers are seeking when they leave home for pleasure or business or both. Whether you are relaxing in your room or out and about the hotel property, Loop’s music videos and other content can enhance any environment with relevant captivating entertainment on the screens.”

Original Article