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PROs: What exactly are they? And why should your business pay them?

If you already have a Loop Player, you probably know that all content on Loop is fully licensed for business venues. Meaning that if you run Loop's music videos, Loop pays the performance-rights organization (PRO) royalties on your behalf (for the Loop service only).

So, what exactly are PRO royalties anyway? And does your business really need to pay them?

PRO royalties are payments made for the public broadcast of music works, including music videos.

In the U.S., there are three main PROs, the American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music, Inc. (BMI), and SESAC (originally the Society of European Stage Authors and Composers).

Generally, PROs serve as intermediaries between songwriters and the businesses that publicly play artists' music. PROs protect the musicians' intellectual property by licensing their music for a fee. If your restaurant, bar, or store, plays music covered by any of these PROs, you pay a fee to cover the public performance rights. Without that license, your business could be infringing on the copyright of the music played, which could result in liability and legal fees.

So, how does a business venue avoid this?

Businesses should be paying PROs for any music that they publicly play in their venues. Services such Loop TV automatically cover these PRO fees.

Loop is a free service that provides premium entertainment for your business. Loop has hundreds of on-demand channels highly curated for any business.

Aside from a huge music video library, we also have the latest movie trailers, travel and lifestyle channels, college sports highlights and hilarious viral video channels. Moreover, with our digital signage, scheduling, and custom playlists you can curate your business experience for your customers.

The player, service, and even the shipping is free. Loop is supported by premium ads that run every 10 minutes on average.

Any registered business that is open to the public qualifies for a free Loop Player. Unfortunately, home offices are not licensed at this time.To learn more about the Loop TV for business, check out https://loop.tv/business/