400+ New Questions Added with a new Host Grace Demarco



)--Loop Media, Inc. ("Loop®”) (NYSE American: LPTV), a leading multi-channel streaming platform that provides curated music video, sports, news, entertainment channels and digital signage for businesses, announced today it has upgraded and renamed its Trivia channel, to “Loop Trivia” and added 400+ new questions with new host, actress Grace Demarco (“Reboot”, “Dollface” and “The Neighborhood”).

Loop Trivia is one of the top streaming channels on Loop TV with over 500 million total minutes in the last twelve months. Now, with a robust upgrade in content and talent, the channel is poised to stoke even more customer engagement for business operators.

In-venue entertainment in the hospitality space, known as “eatertainment”, is considered a prime marketing opportunity for operators, creating a positive, highly engaging customer experience which can boost time in-venue, leading to the opportunity for increased food and beverage sales and staff tips. Trivia also fosters fellowship among guests and creates an experience guests look forward to recreating when they return to the venue, often with regular weekly visits planned around a group Trivia experience.

“Loop’s premium trivia experience is a proven winner for our business customers,” said Justis Kao, Chief Content Officer for Loop Media. “So, naturally, we are thrilled to take an already great offering up even higher with the additions to the Loop Trivia channel, which provides an ideal interactive customer experience.”

The addition of Grace Demarco as host of the Loop Trivia Channel adds another boost, with a welcoming, fun presence to deliver the upgraded content offering.

Rachel Magnuson, Owner of iCRYO in Wichita, Kansas, said, “My favorite thing about Loop TV is its Trivia Channel, which is so much better than the competition, and my guests really love Loop’s Trivia Channel. We will have trivia competitions with our guests because they’re trapped in compression for 45 minutes. We have fun with it.”

Randy Baer, Owner, Rupert’s Kids Arcade in Shelbyville, Indiana said “We run Loop Trivia at our arcade. Folks love playing along – it’s a great attention grabber and conversation starter.”

The Loop Trivia channel is available now exclusively on the Loop TV service.

Loop Media, Inc. ("Loop®") (NYSE American: LPTV) is a leading connected television (CTV) / digital out of home (DOOH)TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop Player.

Loop TV’s digital video content reaches millions of viewers in DOOH / CTV locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, and at local gas stations on GSTV terminals in the United States.

Loop TV is fueled by one of the largest and most important short form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, and from subscriptions.

To learn more about Loop Media products and applications, please visit us online at Loop.tv

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This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media’s ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media’s ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media’s SEC filings are available at 

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Jon Lindsay Phillips


400+ New Questions Added with a new Host Grace Demarco

Trivia Channel, One of Loop Media’s Top Performing Channels, Rebranded and Upgraded as “Loop Trivia”

Originally published in Forbes, this article, written by Christos Makridis, details new initiatives by the Loop® team.

 on the NYSE. Since then, the Burbank, CA based leader in streaming TV for businesses has made good on its promise to use its network of screens across North American venues for innovation, brokering major partnerships with the likes of Assembly AI for brand safety, and Microsoft Advertising to crystalize and better define the advertising category where it plays. Loop Media has also launched a first-of-its-kind self-service advertising platform and continued to foster a culture of experimentation in the marketing technology field that has benefited its entire ecosystem of stakeholders, ranging from venue owners and operators to their patrons to brands and advertisers to premium branded content providers.

Loop Media retains a nimble, but impressive, team of around 70 full-time employees with Jon Niermann, the Chief Executive Officer, and Liam McCallum, the Chief Product Officer, leading pioneering changes. They first met during their overlapping time in Electronic Arts. “As a leader, the way I approach technical innovation is a four-word business philosophy: Get Liam On It,” Niermann joked. “But seriously, going back decades now, we’ve just had this truly remarkable partnership, Liam and I, where we’ve found a way to build and ideate and test and reiterate and pivot until we’ve unleashed the right new technology to move the needle. Emphasis on the pivoting part, but that’s an important part!”

Bob Gruters, the Chief Revenue Officer, has also been an important addition to the team. With roughly 30 years in the digital media and advertising space with senior roles at Facebook and Viacom, Gruters has helped Loop broker major new partnerships, including with Microsoft Advertising (via its Xandr property). “What this Xandr deal does is really drag our industry forward quickly when it comes to clarity and ROI on the advertising side,” said Niermann. “In our central advertising video on-demand (AVOD) model, the advertisers foot the bill for the content we provide to venues. What makes the trains run on time, so to speak, is how effective we can make the advertising value chain for all involved, but especially the ad buyer, whom we want to provide maximum information and context around who exactly is going to see this ad and where, and that starts with effective categorization of the inventory.”

Prior to the Xandr partnership, Loop was dumped blandly into the wide and mirky Digital Out of Home (DOOH) bucket, which is confusing because it makes people think of random content on a billboard somewhere. “That simply didn’t fit with where we are these days. We were able to have Xandr create the connected TV (CTV) for OOH category with Loop as the first use case to better serve a wide swath of businesses with a much more accurate understanding of their ad purchase. It’s been a real game changer for Loop, and frankly, the entire space of in-business ad supported content. On this same front, it’s noteworthy that we’ve also joined the Interactive Advertising Bureau to continue advocating for proper designation of inventory,” Gruters explained.

“Microsoft Advertising is committed to empowering our clients and the industry to create a future that meets the evolving needs of advertisers, consumers, and partners,” said Erik Zamkoff, Microsoft Advertising’s associate director of Marketplace Development. “By utilizing the new Premium CTV-Out of Home (OOH) catalog, advertisers can easily identify, find, and activate non-multiplier CTV-OOH supply and can connect with consumers seamlessly in public spaces and venues on connected TV devices. The possibilities for brands to extend campaign reach beyond the home and maximize effectiveness are endless. Partners and publishers, like Loop Media, benefit from this new inventory category, as it provides buyers with more accurate information about the available CTV-OOH supply and enables buyers to extend CTV campaigns reaching valuable audiences in venues outside of the home.”

A new partnership also emerged with Assembly AI in July around the deployment of its AI-Powered Brand Safety Layer, which became a part of the loop offering for all stakeholders at no additional charge. Maintaining brand integrity is of paramount for venues that operate free ad-supported streaming television channels, so the partnership allowed Loop to offer state-of-the-art ad detection techniques at scale, ensuring businesses are shielded from inappropriate or competitive advertisements. Brands get assurance that no rival will show a competing ad in the same environment as the ad they’re showing, and families and family-friendly venues also get guaranteed assurance that no unsafe content would ever pop up randomly on screen.

"Preserving a business' reputation is paramount," said Gruters. Traditionally, businesses have not only been burdened with the cost of their television service but have also been compelled to accept all ads displayed without any control. Loop’s new Brand Safety Layer in partnership with Assembly AI is a cutting-edge network service that operates seamlessly with any demand-side platform (DSP). Loop leverages AI models to analyze speech, detect unsuitable content, and identify competitive keywords in advertisements streamed on Loop TV streaming channels. Platforms like Loop TV process billions of ad requests monthly, so thanks to this incorporation of best-in-class AI capabilities, Loop can effectively and efficiently ensure brand safety and that each advertisement shown on the Loop TV platform aligns with venue brand values.

Bob Gruters, Loop Media Chief Revenue Officer at Adweek NYC, 2023

A First Of Its Kind For Regional Businesses

Loop also released a beta testing of a self-service video advertising platform called “Loop Ads Manager” in September for local businesses and venues to advertise on the Loop Media platform. This new line of advertising revenue could be a significant contributor to Loop Media’s revenue, as Loop Media seeks to capture local advertising dollars that do not generally flow through the larger ad demand partners, which work with regional and national advertisers.

Local and regional venues, services, brands, businesses, and agencies will be able to place ads on any of Loop TV networks’ 71,000+ screens, which includes partner screens, via the Loop Media Ads Manager, built in partnership with OrkaTV—yet another key partnership, this time designed to empower local and regional marketers’ access to Loop Media’s powerful network.

“The Out of Home Advertising Association of America (OAAA) estimates that national advertising makes up 35% of the yearly out of home advertising revenue and this is the area where Loop Media has primarily participated in since its inception,” said Niermann. “With Loop Ads Manager, which we’ve built for the growing local demand for our platform, we are now able to more aggressively participate in the local advertising revenue stream which makes up 65% of the annual out of home advertising revenue. In addition, we’re providing our customers—and essentially any local business— the opportunity to advertise directly on the Loop TV platform in their local markets or beyond. Advertisers will be able to select their choice of markets anywhere in the nation with a quick, efficient, easy to use tool, and at an advertising entry price point that a local business owner can justify and manage,” Niermann continued.

Loop announced on October 4th that it had “gone all in” on Amazon Web Services for total support of its many back-end systems, believing that it could not only amplify the team’s overall work product, but also streamline many business processes and create greater efficiencies. The 6 month-long migration was spearheaded by Liam McCallum and his team.

Liam McCallum, Loop Media Chief Product Officer

“Navigating the tech landscape has been a fulfilling journey for me,” said McCallum. “In the early days of LoopTV, we integrated technologies we were most familiar with. The opportunity here was to experience the cohesive integration of an entire suite of AWS products- it was much more about that than the superiority of any of them in a standalone capacity. Overall, we successfully migrated over 12 services to AWS, and we remain excited about exploring even more of their offerings,” he continued. The team from AWS Startups collaborated with Loop closely throughout the journey. “We had regular weekly meetings, where they provided invaluable support and architectural guidance throughout our migration journey... Such high-level support is something I've only experienced at larger companies, making it even more appreciated as a startup founder,” McCallum added.

McCallum and his team will continue leaning into what is possible on the interactivity front in-venue in the coming quarters, among other initiatives. “We’re all about pushing the bounds of what technology and product innovation makes the most sense in an in-business environment,” McCallum said. “If it's something that fosters engagement and creates a positive experience for patrons– which leads to the opportunity for increased sales for those businesses–chances are we’ll be working on it, whether that’s peer-to-peer gaming or something else.”

Loop Media Innovates Across Connected TV, Creates New Category

In-Venue Entertainment Provider Adds mitúTV and Loop® Estrellas Channels to its Entertainment Offerings

)--Loop Media, Inc. ("Loop®”) (NYSE American: LPTV), a leading multi-channel streaming platform that provides curated music video, sports, news, entertainment channels and digital signage for businesses, announced today it has added mitúTV and Loop® Estrellas to its Latino-focused channels on the Company’s Loop® TV platform.

Loop Media has seen a growing demand for premium Latino-focused in-venue premium entertainment content for the Hispanic U.S. business community. In August, Loop Media added several Latino-themed premium content channels to its Loop® TV offering including Latin Hits, Latin Indie, Latin Kids, Latin Pop, Latin Super Channel, Latino Tropical, Live: Latin, Mood Boost Latin, Cinco de Mayo, and Mexican Restaurant.

 is an English and Bilingual programming service featuring Latino-led programming including original content from mitú – the leading digital brand for US Latinos.

Loop® Estrellas – This is a new Loop® TV channel featuring Latino-focused celebrity news, culture, lifestyle, recipes and much more.

“These additional premium content Latino channels increase our commitment to our venues and their customers many of which have been underserved in the North American business Latino focused entertainment streaming market,” said Justis Kao, Chief Content Officer at Loop Media. “Adding mitúTV and Loop® Estrellas to our channel line-up provides our venue owners and operators additional Latino-focused channels to enhance their customers’ in-venue experience.”

“We’re excited to partner with Loop to be where young Latino consumers love to go and provide them with entertaining, memorable moments through our authentic programming,” said Vanessa Vigil, Chief Brand Officer at NGLmitú.

 ("Loop®") (NYSE American: LPTV) is a leading connected television (CTV) / digital out of home (DOOH)TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop® TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop® Player.

Loop® TV’s digital video content reaches millions of viewers in DOOH / CTV locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, and at local gas stations on GSTV terminals in the United States.

Loop® TV is fueled by one of the largest and most important short form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, and from subscriptions.

To learn more about Loop Media products and applications, please visit us online at 

NGLmitú is the leading media and entertainment company for reaching US Latinos. Its top ComScore rated digital network reaches over 30 million viewers, ranking in the top 20 of all media companies delivering US Hispanics in digital. Consumer-facing brands wearemitú, Somos mitú, FIERCE, crema, and Hispanic Kitchen reach over 100 million consumers monthly. NGLmitú serves the majority segment of Latinos who are English-first and digital-first with culturally relevant content that appeals to the largest cultural audience of today and tomorrow across owned and operated channels, social and 

Loop Media Announces Additional Latino Premium Content Channels for Businesses

150+ fully licensed channels

Schedule professionally curated music video channels designed for your business.

An unlimited world of streaming entertainment awaits your business. Loop is a best-in-class music video, business TV and digital signage service, fully licensed to run in your public business. Entertain your customers with our original music video, sports, lifestyle, news or kids channels.

An unlimited world of streaming entertainment awaits your business.

 Loop is a best-in-class music video, business TV and digital signage service, fully licensed to broadcast in your public business. Entertain your customers with our original music video, drone, lifestyle, trivia or kids channels.

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"I decided to install Loop because I enjoyed the immersive and broad programming at locations."

“We will be using Loop for all future locations – it is an integral part of our guest experience.”

"It’s a great partnership with Loop, as they take music as seriously as we do."

"I decided to install Loop because I enjoyed the immersive and broad programming at locations."

“We will be using Loop for all future locations – it is an integral part of our guest experience.”

"It’s a great partnership with Loop, as they take music as seriously as we do."

"I decided to install Loop because I enjoyed the immersive and broad programming at locations."

Digital Signage for your business

50

71K

2B

150+ fully licensed channels

Trivia Channel, One of Loop Media’s Top Performing Channels, Rebranded and Upgraded as “Loop Trivia”

November 14, 2023

Loop Media Innovates Across Connected TV, Creates New Category

November 2, 2023

Loop Media Announces Additional Latino Premium Content Channels for Businesses

October 31, 2023