9 Digital Sign Ideas to Inspire You
Digital signage can serve a multitude of purposes and knowing where to look for your digital signage inspo can be difficult. Whether you aim to promote an event or provide guidance through your establishment, you can find a sign tailored to your customer’s specific needs.
So to get your businesses digital signage to the next level and promote your brand and events like a pro, let’s look at some digital sign ideas that can inspire anyone at anytime.
1. Create an Immersive Experience in Your Space
With technological advancements, digital signage has become more sophisticated and can be used to create dynamic and interactive displays that engage customers and enhance their experience.
For instance, a retail store could use digital signage to create an immersive experience by incorporating interactive displays, video walls, or even augmented reality elements. This can enable customers to engage with the brand and the products in a more personal and memorable way, leading to increased customer satisfaction and loyalty.
In addition, digital signage can also be used in other business settings, such as offices or hotels, to create an immersive and engaging environment for visitors and employees. Businesses can display informative and visually stimulating content, such as company news, social media feeds, or even art installations.
Another example is airport digital signage. Every aspect of an airport, from the polished concrete floors to the sleek metallic lines that shape the defined spaces, is meticulously designed to facilitate the flow of people from one point to another.
Although these structures serve as transient spaces for travelers, digital signage can transform these modern, austere environments into something more captivating for many visitors.
Some airports use fluid curved displays and changing scenery to exert an enchanting effect on visitors and provide a welcoming refuge for exhausted travelers.
2. Enhance Walkways With Digital Signage
The prevalence of digital signage technology is rapidly expanding and reaching unexpected locations, such as digital canopies. One example of such a canopy is the Viva Vision in Las Vegas, which boasts the title of the largest and most advanced screen globally.
This impressive display spans five blocks and captivates audiences with various content, including advertisements, concerts, and other entertainment.
With over 50 million LEDs and a sound system that rivals the quality of top-tier concert halls, the Viva Vision offers an immersive experience for those who pass by.
Enhancing walkways with digital signage can be a great way to add value to your space, communicate important information, and create a more engaging and interactive environment for visitors. Here are some ideas for your walkways:
1. Use interactive wayfinding: Digital signage can create interactive wayfinding that helps visitors navigate your space. This can include maps, animated directions, and other helpful information that you can update in real-time.
2. Display helpful information: You can use digital signage to display important information such as news updates, weather forecasts, event schedules, and emergency alerts.
3. Promote products and services: Digital signage can be used to promote products and services available in the area or to advertise events, sales, and special offers.
4. Enhance the ambiance: Digital signage can be used to create an ambiance that matches the theme or mood of your space. This can include visual effects, sounds, and animations that create unique and memorable experiences for visitors.
5. Create interactive experiences: Digital signage can be used to create interactive experiences that engage visitors and encourage them to explore the space. This can include touchscreens, games, and other interactive displays that provide a fun and engaging way to learn about the space.
Digital signage is a versatile tool you can use in various ways to enhance walkways and create a more engaging and interactive environment for visitors. Using the right combination of information, visuals, and interactivity, you can create a memorable experience that keeps visitors returning for more.
3. Take Your Marketing to the Next Level
In today's world, video content is hard to ignore, as people continuously consume it on their devices. However, diverting their attention from their phones can be a challenge. One solution is to use larger-than-life displays, such as The Fashion Gallery video wall at the Vienna Airport.
Video walls provide an effective means of communicating engaging and captivating content to viewers. The marketing team at The Fashion Gallery has expertly leveraged this technology to attract the attention of transient audiences.
This impressive video wall reflects real-time activities within the store while incorporating a range of dynamic content, resulting in an unforgettable experience for viewers.
4. Enhance Your Customer's Shopping Experience
Shopping is about to become a more exciting experience with the advent of innovative smart fitting room technology, which provides customers with an opportunity for self-discovery they never had before.
Several GUESS stores have incorporated smart mirror technology and real-time cameras, enabling customers to try on any garment without physically wearing it. Other retailers like Under Armour, Nike, and Adidas also adopt this technology to enhance the customer experience.
5. Create Showstopping Pieces
Digital signage is an incredibly versatile and potent tool that you can use to create stunning and attention-grabbing displays that get people talking.
The Center Bar in Las Vegas exemplifies this concept by implementing a four-sided 3D display that truly lives up to the "go big or go home" mentality.
This colossal installation hangs above the bar and comprises over 2 million LEDs that form a human-like face emerging from a fluid substance. Although the display is purely ornamental, it reinforces the brand by serving as a unique and striking centerpiece.
6. Build Ads That Interact With Their Surroundings
Digital signage presents an innovative approach to communicating your message and maintaining a competitive edge. Employing imaginative and unexpected designs can amaze audiences and showcase your creativity.
Hair care retailer Apolosophy surprised passersby with an expertly crafted advertisement designed to interact with its surroundings in a subway. As the subway trains speeds by, it activates ultrasonic sensors in the digital kiosk. The model in the poster seemed to come to life as the gust of wind from the train tossed the woman's hair wildly about.
This small but clever advertisement captivated commuters and left them with a lasting impression.
7. Seamlessly Educate and Entertain
Digital signage technology has revolutionized how we engage and entertain audiences by providing a simple means of converting static informational displays into an unforgettable and captivating experience.
The visionary Gallery One at the Cleveland Museum of Art defied conventions by blending art, technology, and interpretation to inspire visitors. The museum utilized a set of self-service kiosks to allow patrons to view supplementary information about the exhibits.
This approach presented the artwork in its natural habitat, sparking the imagination and improving the audience's comprehension of the culture. Anticipate and address the most commonly asked questions before your customers even ask them.
Integrate answers to frequently asked questions into your digital signage. Your screen-based display could inform guests about what information they need to provide at reception or provide new options for setting up a payment plan.
If you're in the food industry, you can display dietary information for customers waiting in line, such as which items contain dairy or are soy-free. Using digital signage allows you to start a conversation with your customers and show that you're attuned to their needs by providing information proactively without requiring them to ask.
8. Create Employee Spotlights
Digital signage is a highly adaptable and influential tool that you can use to create visually stunning displays that capture people's attention and spark conversations.
The Center Bar in Las Vegas exemplifies this concept by incorporating a massive four-sided 3D display. With over 2 million LEDs, this installation generates a lifelike face that emerges from a fluid substance. Although this display is mainly decorative, it is a memorable centerpiece that reinforces the brand.
9. Give Your Business an Instant Update
Terrell Place in Washington, D.C., took digital signage technology to the next level, just like the Borderless art exhibit. They did not limit themselves to the lobby but instead installed displays throughout the building, including the main lobby and surrounding hallways.
These massive video walls contain millions of motion-activated LEDs that shift as visitors move through the building. With the click of a button, the visuals change to modern designs and stunning landscapes, creating an immersive experience for all.
While traditional signs can be effective in informing customers of company changes, they can often be missed. To ensure that your message is seen, try using digital signage that is hard to ignore.
For instance, if your business is closed for renovations, use a vibrant digital display to grab your customers' attention. Similarly, if you are opening a new location, use your digital signs to spread the news.
Digital signs can also communicate special hours, such as extended holidays or early closures. By using attention-grabbing displays, you can ensure that your guests are informed of changes to your business hours.
Implementing such digital signage displays is an excellent way to transform the ambiance of your business in a matter of seconds.
Craft Innovative Designs
Leverage the power of digital signage to promote seasonal sales, discounts, or limited-time offers. Position your signs strategically near your store's entrance to immediately catch potential customers' attention.
By featuring promotions at the start of their shopping experience, customers are more likely to keep it top of mind while browsing your products.
In today's marketing landscape, providing quality content is key. Consumers want to be informed and are interested in more than just your products or services. You can use your digital signage to offer something valuable to your customers, even if it is not directly related to your offerings.
By providing helpful information, you establish yourself as an expert in your industry. For instance, an auto repair shop can display helpful tips on car maintenance or offer an interactive guide for addressing common car issues.
Although this doesn't promote your brand directly, it demonstrates to customers that you prioritize their needs beyond making a profit. This can ultimately lead to significant benefits, as helpful content builds trust in your brand, making customers more likely to return to you.