How To Improve Customer Experience (Without Spending Money)
Excellent customer experience is the key to standing out from your other competitors. While businesses recognize the need to improve their client experience with splendid services and outstanding products, they also acknowledge that to make any client happy, they need to provide more than that.
To ensure clients remain happy with your brand, it is essential to understand and improve customer experience. While many strategies to enhance customer experience require finances, many other strategies can be implemented without breaking your bank. Below, we have provided some of the best ways to improve customer experience without spending money.
Why Improving Customer Experience Is Essential For Business Growth
Customer experience is a term that defines how well a customer interacts with your business. Customer experience goes past a client making a purchase. It is a total of every way a client interacts with your brand as they make their way down the purchase funnel.
Customers are the building blocks of any successful business. Their loyalty spurs the continuous growth of a business. This loyalty is, in turn, fueled by what the customer experiences while doing business with you.
To maintain a healthy brand-client relationship, it is not only essential to provide your client’s purchase request but also to meet and relieve their pain points. Managing your customer correctly gives your business a boost, and learning how to solve your customers’ problems is a splendid way to ensure your business remains successful.
Excellent customer experience is essential for business growth because it ensures that customers remain happy. Happy customers are loyal customers who continue to patronize your business and refer your brand to potential customers through word-of-mouth.
Improving customer experience is an investment that pays in the form of increased business revenue and other benefits. Some of these benefits include:
1. Improved Client Retention
A friction-free and streamlined transactional relationship maximize a customer’s satisfaction. The absence of pain points and inconveniences that will frustrate a customer creates a great shopping experience for customers, putting them at ease, and allowing them to enjoy their business journey with your brand.
This seamless experience makes customers delighted to do business with you, especially when compared to your competitor. A superior customer experience breeds a loyalty that encourages them to continue to do business with you in the future.
Improving customer experience enables you to satisfy your clients better. This leads them to want to be associated with your brand, helping them stick to you longer.
2. Increased Revenue
Focusing on providing a positive customer experience might seem like an additional job to do as a business, but it is undoubtedly one of the best ways to increase revenue. While great products and services encourage clients to make purchases, superior customer experience causes them to buy more.
Superior customer experience impacts a client’s purchasing decision by urging them to buy more products. It also stimulates an emotional connection between the client and the brand and leads the client to make return purchases.
Customers who experience excellent customer service tend to stick around and nurture a relationship with the brand. This helps the business to improve customer loyalty, reduce customer churn, and boost sales.
Happy customers also help to spread the word about your brand. This is the best form of advertisement that allows a business to promote its brand and attract potential customers.
3. Competitive Advantage
Business has grown highly competitive, with companies battling to hike the higher ground against other companies. This has severely narrowed the ability of a company to stand out from the crowd.
Other than low prices, and excellent customer experience is one of the best ways to keep your competitors from tempting away your customers.
How To Improve Customer Experience
Helping clients enjoy a positive experience while working with you is no easy feat, especially if you want to build a customer experience strategy without spending a cent. Thankfully, there are efficient ways to enhance customer experience across several touchpoints and improve your transactional relationship without denting the business finances.
A customer’s journey with your brand begins when they first become aware of or interact with your business. These places have various touchpoints up to the point where they make their purchase. Some of the best ways to improve customer experience without spending money include:
1. Train Your Employees
Great customer experience begins with your employees. Your employees- both the team in charge of contact with customers and those in various facets of your business- are connected to a client’s purchase journey one way or the other.
It is not enough to create a team of employees in charge of customer care services for your clients. It is crucial to train and empower all your employees to be customer-centric.
Your company’s culture should be focused on a successful customer experience, and all employees should be trained to perform to please the customers. This includes providing detailed customer service training, assembling a client support team, empowering all employees with practical communication skills, and providing the right resources to help them optimize the customer experience.
Employees connect the client to the brand and are pivotal to the business's success. Empowering your employees will enable a seamless customer journey through the purchase funnel.
2. Value Employee Ideas
Employees keep the business running. They are in touch with customers and are charged with guarding customers towards obtaining goods or services. This makes them the perfect human medium for improving the customer experience.
Employees interact with customers across all facets of the business. They are a connection to understanding your customers as they receive first-hand knowledge of customer behaviors, trends, expectations and perceptions.
To understand customer pain points and how to solve these problems, it is vital to engage employees and ask for their ideas and thoughts.
3. Create A Customer Journey Map
A customer journey map is a visual depiction of the stages customers go through as they go through the sales funnel. It shows the stages at which customers interact with your business.
A customer journey map illustrates the story of your customers’ experiences across all parts that concern your business. On the surface, this might look like any other chart, but when implemented correctly, a customer journey map can easily be one of the best ways to improve customer experience.
Customers interact with your business via various mediums that range from touchpoints like websites, social media accounts, adverts, and other marketing channels. This sums up a slew of information that can be challenging to track.
A customer journey map helps businesses visualize customer interactions and experiences across these various touchpoints. This provides insights that will be useful in sighting customer pain points. Looking at all these from a customer’s perspective helps businesses offer solutions to help customers have a better experience.
Essentially, customer journey maps help businesses to understand each customer as a unique entity, enhance the customer onboarding process, meet customer expectations, and create a hitch-free customer experience. Customer journey maps often come free.
4. Improve Your Customer Service
Customerservice plays a huge role in assisting customers as they make purchases and helping customers find solutions to problems they might encounter during their journey. They reinforce the customer-centric value of the company and are one of the major players in improving customer experience.
Customer service is the strength of a company as they are vital to streamlining various processes that concern a customer. They are integral to addressing customer issues, boosting customer retention, generating referrals, and increasing customer lifetime value.
When customers patronize your brand, they will often need help and some information to point them in the right direction towards finalizing their purchases. Customers will also often need help finding solutions to various problems across the touchpoints in your business.
Excellent customer service nurtures loyalty in your customers and is a secret weapon to staying ahead of your competitors. How your customer service team addresses and handles, your clients can make or break your business.
To improve customer experience, it is crucial to take actions that mobilize efficiency in your customer service. This includes training your customer service team to be customer-centric, fostering effective customer service etiquette, opening several support channels to optimize customer wait times, and implementing technology for seamless communication between clients and employees on the customer service team.
Delivering superior customer service makes it easier for clients to interact with the business.
5. Implement Customer Feedback
Simply getting customer feedback through your cluster service and support teams is not enough. It is crucial to take action and act on the feedback obtained.
Implementing customer feedback is a great way to show customers that you are listening to them and that they are your priority. It also proves to them that your business aims to provide them with the best quality products or services that they cannot get elsewhere.
Acting on customer feedback ensures that you eliminate any pain point customers might encounter while building a transactional relationship with you. This provides them with results that meet their expectations, keeping them happy and loyal to the brand.
Collecting and analyzing customers’ perceptions of your business is vital to creating a streamlined customer experience. This can quickly be done by creating open means of communication for clients to convey their satisfaction levels and points that need to be worked on.
Request customer feedback by putting out surveys or gathering information through call-in lines, in-app or online AI chatbots, and every other means of holding a conversation. This is cheap and can do wonders in improving customer satisfaction levels in the long run.
6. Provide Engaging And Entertaining Content
Entertainment is an integral part of customer experience that is often downplayed. While many clients choose to make transactions online, a more significant percentage prefer to walk into an establishment to finalize purchases.
Entertainment is a big deal in physical establishments as it plays a role in keeping a customer engaged and satisfied as they browse the goods available for sale. It helps to make their purchase experience pleasant and satisfactory.
TVs are one of the effective methods of keeping customers entertained. It provides a medium to display engaging, interactive, and entertaining content that ranges from music videos to the news to walk-in customers.
One of the crucial ways entertainment plays a role in customer experience is by decreasing a customer's perceived wait time. While carrying on with their shopping, customers might be required to wait in line, at a counter as they complete their payments, or even as they await attention from a staff member.
Regardless of the reason, they are kept waiting, customers hate to wait. The longer they wait, the more frustrated they become. This leads to an unpleasant shopping experience, and they will unlikely not return to patronize your business because of this.
Displaying exceptional content on your TV helps to reduce a customer’s waiting time drastically. This provides a better customer experience, allowing them to enjoy their purchase journey.
Although business entertainment might come with a bill, it doesn't always have to. Loop TV provides a solution for businesses looking to improve customer service without spending money.
Loop TV is a free business TV and digital signage service that provides unlimited free entertainment for businesses. It offers over two hundred channels that display trending music videos, lifestyle content, extreme sports, and more that require no royalties or licensing fees.
7. Implement Customer Loyalty Promotions
Customers love to feel special. Initiatives breed a sense of loyalty that not only improves customer relationships with your business but also plays a part in improving customer experience.
Create customer loyalty promotions and programs to reward your customers. Promotions positively affect customer satisfaction and are a fool-proof way to keep your clients happy.
Customer loyalty programs are a CX strategy that also encourages clients to refer your business to potential clients, thereby helping you boost your revenue.
Identify the products each customer is interested in the most and incorporate them into the loyalty promotions. This provides a personalized experience that improves customer experience.
These promotions can be done on the internet and are equally successful in physical stores. One of the best ways to advertise and inform clients about promotions in physical stores is digital signage.
With a study that shows 80% of shoppers enter a store because of an attractive digital sign, it is safe to say that digital signage is the perfect medium to convey messages about your loyalty programs to customers and potential customers alike. With a means to see all the information they need to qualify for the initiatives on a big glowing screen, no questions are asked. This facilitates a seamless customer experience.
Digital signage can be free, with companies like Loop TV providing a full suite of digital signage services that is 100% free for businesses. Loop TV provides free digital signage features that enable businesses to design whatever they would like to display on their screens. All you need is the free Loop TV player hardware that is shipped to business for free, and you are good to go.
8. Engage Customers On Social Media
According to a study, there are more than 4.62 billion social media users worldwide as of January 2022. That is approximately 58.4 percent of the world population.
In the age of social media, it is essential to consider using social media platforms like Facebook, Instagram, and Twitter to deliver a holistic and consistent customer experience. This is great as social media platforms provide mediums to reach out to multiple customers with access to the internet at once.
Social media is helpful for more than simply liking posts. When exploited and utilized correctly, it impacts improving customer engagement, thereby improving customer experience.
As a business, having a great social media presence is vital in providing a great customer experience. With a social media account, you will not only be able to market your products but improve communication with your clients. With these means of communication that can vary from comments left in comment sections, tweets, or social polls, you can ask for customer complaints or feedback.
Getting this feedback will enable you to recognize customer pain points and provide solutions. This will lead to a seamless shopping experience and improve customer experience.
Improve Customer Experience For Free With Loop TV
Improving customer experience doesn't always have to be expensive. There are several ingenious ways to make your clients happier without breaking the company's bank.
Regardless of what method you adopt to improve your customer experience, it is vital to adopt the ‘listen, analyze, and apply’ rule. Listen to your customers, analyze the data obtained from them, and apply the results to your business.
To help your clients enjoy a seamless entertaining and informative experience, Loop TV is the best free option for you. The TV service of over two hundred entertaining channels is free, the TV hardware player comes free, and even the shipping is free!
With Loop TV, you can save money and earn money while providing your clients with a better customer experience.