Screen Strategy Part 2: Office Buildings
Introduction To Screen Strategy As a Concept for Offices
In an office environment, screens can be used to create a more engaging and productive workspace for employees. A screen strategy can help facilitate communication, provide information, and create a more dynamic work environment.
By strategically incorporating screens and integrating them with other elements, such as music and signage, businesses can create an engaging workspace that enhances productivity, creativity, and overall employee satisfaction.
Part 1: Set Up Process
To create an office screen strategy, begin by understanding the specific requirements of the office, such as the number and placement of screens, as well as their size and functionality. Determine the purpose of each screen, whether it's for collaboration, information sharing, or entertainment.
To identify optimal locations for screens, consider visibility, accessibility, and integration with other elements like workstations and meeting areas. Be sure to position your signage in high-traffic areas such as entrances, elevators, as well as common areas such as lobbies and break rooms. This will help to keep your customers and/or employees entertained while waiting and ensure that the signs are being seen.
Ensure your office infrastructure can support the screen strategy setup. This includes considering the power supply, network connectivity, and cabling requirements for the screens. Plan for flexibility to accommodate future expansions or reconfigurations. Integrate screens with existing technology, such as video conferencing systems, interactive whiteboards, and collaboration tools.
Part 2: Creating Signage (+ Free Tools)
Having digital signage in an office can foster an inclusive and informative atmosphere among employees. Screens can convey important information to employees, including health, safety, employment, and work holidays. Screens can announce milestones like hitting a certain sales goal, which motivates employees and enables everyone to celebrate the wins of the employees and the company.
Digital screens can also convey important information to employees including health, safety, and employment updates. Screens can even announce employee birthdays or work anniversaries, boosting morale and the workplace environment.
To create effective signage, consider using free tools like Canva, PosterMyWall, or Adobe Spark. These tools offer templates and graphics that can help you design clear and engaging content for your screens.
Your digital content should convey information quickly and efficiently by using concise language and easy-to-understand symbols to ensure that the messages are clear at a glance. Signage should reflect the office’s brand identity and use consistent colors, fonts, and design elements. This will create a cohesive, professional, and uniform environment. Be sure your digital signage content is updated regularly to ensure that your employees and visitors are kept up to date.
For more suggestions on how digital signage can improve the workplace, read this article.
Part 3: Selecting entertainment
Music can be used to create a more pleasant and productive work environment. Although it might seem counter-intuitive, studies have shown that listening to music can improve concentration and focus, reduce stress, and even improve memory.
Music has also been shown to stimulate the brain's creative centers. By playing instrumental or ambient music in the background, employees can tap into their creative potential and generate fresh ideas. This is particularly beneficial for teams involved in design, content creation, or brainstorming sessions. Music can also mask external noises, reducing distractions in open office settings.
When selecting music, consider the preferences of your employees and the type of work they do. Classical music, for example, may be appropriate for a quiet work environment, while more upbeat music may be appropriate for a more dynamic work environment. Consider using visualizers or music videos to add a visual component to your entertainment.
A good way to enhance productivity in your office is by also providing breakroom entertainment. Businesses have realized that encouraging periods of relaxation during the workday can increase employees’ productivity. Some examples of entertainment to be played in the break room can be amazing drone footage or short-form entertainment (funny fails, clip compilations, etc.) that allow employees to de-stress without getting overly invested in what is playing.
Hint: The Office is probably not the right entertainment option for your workspace! It's best to steer away from narrative content and focus on short form content that will lift spirits but keep employees on track.
A Successful Screen Strategy Can Optimize the Workplace
Overall, a well-executed screen strategy can help you create a more engaging and productive work environment for your employees and visitors. By carefully selecting the type of content you display on your screens and considering the placement of your screens, you can create an environment that fosters collaboration, improves communication, and enhances productivity.