Screen Strategy Part 4: Entertainment Centers
In today's highly competitive entertainment industry, creating an immersive and captivating experience for visitors has become crucial for the success of entertainment centers. One effective way to achieve this is through a well-executed screen strategy. In this article, we've laid out 3 ways for entertainment centers to elevate their offerings and leave a lasting impression on guests in order to win devoted customers.
Set Up Process: Video Wall
A video wall can transform an ordinary space into a visually striking environment that captivates visitors. To build a video wall, you first need to determine the desired size, resolution, and aspect ratio based on the available space and viewing distance. Once these factors are determined, select high-quality displays that provide excellent color reproduction and uniform brightness. Arrange the displays in a grid pattern, ensuring seamless alignment for a smooth visual experience.
Hiding wires is essential to maintain a clean and professional appearance. Invest in cable management solutions that conceal wires and prevent them from becoming tripping hazards. Utilize wire raceways, cable covers, or in-wall channels to route cables discreetly. Not only does this enhance the aesthetics of the entertainment center, but it also ensures the safety of guests. Interested in learning more about setting up a video wall? Read more here.
Digital signage is more eye-catching and engaging than standard signs, so incorporating animations or other dynamic images and graphics into your digital signage enables you to take full advantage of digital signage’s capabilities. Effective signage can attractively convey timely information, promote events and specials, and guide guests within an entertainment center, and lead to additional revenue generation. Fortunately, there are numerous free online tools available to create professional-looking signage, even for those with limited design experience.
Canva, a popular graphic design platform, offers pre-designed templates and easy-to-use tools, enabling you to create eye-catching signs with minimal effort. Its drag-and-drop interface allows you to customize the design, add text, incorporate branding elements, and choose from a wide array of visually appealing fonts and colors.
Music plays a crucial role in setting the ambiance and influencing the overall experience within an entertainment center. The science behind music selection lies in understanding the psychology of sound and its impact on human emotions and behavior.
Consider the specific space within the entertainment center and its intended purpose. Is it a lively arcade, a relaxing lounge area, or an adrenaline-pumping attraction? Tailor the music accordingly to create an immersive environment that complements the activities and enhances the overall experience.
Tempo, rhythm, and genre are important considerations. Faster-paced and energetic music can create a sense of excitement and encourage movement, while slower, ambient tracks can induce relaxation and contemplation. Experiment with different genres and observe the impact they have on visitor behavior and engagement. Varying the music during different day parts may also be effective, depending on visitor flow and the desired effect of the music at different times.
Furthermore, take advantage of modern streaming services and curated channels that cater to different moods and themes. Loop TV offers a vast selection of ready-made channels that you can easily incorporate into your entertainment center’s audio system and schedule throughout the day.