The 10 Best 90s Music Videos to Revisit

The 90s were an exciting and influential time for music videos. Many videos combined a mix of creative visuals, special effects, and innovative storytelling techniques to create a powerful aesthetic.

Music videos from the 90s often had a unique look and feel that set them apart from other eras. They also featured a wide range of innovative styles, from the surreal, colorful visuals of Doo Woop (That Thing) by Lauryn Hill to the Counting Crows' "Mr. Jones."

Many of these videos also featured groundbreaking, experimental techniques such as found-footage clips, stop-motion animation, split-screen editing, creative visuals, and innovative storytelling techniques. All of this combined to create a distinctive style of music video that is still influential today.

People of all ages and backgrounds can enjoy 90s music videos. These videos often evoke a sense of nostalgia, as the videos capture an era of music that was unique and influential. Fans of 90s music videos tend to be people who appreciate music, art, and culture from that era.

If you have lovers of the oldies around your establishment, playing the best 90s music videos is the best way to keep them entertained. This is a list of the 10 best music videos of the 90s that still rule today.

Best 90s Music Videos

The 90s was a time of change, when you could come home after school and watch music videos on television until dinner. Record labels were investing large sums of money to create the most visually stimulating videos.

The 90s was a time of emotional and personal expression, where the glossy, high-budget sheen of the 80s had been replaced by creative, raw talent. This trend makes for great viewing, and here are ten music videos that made an impact in the 90s and still rock now for your business.

1. The Boy Is Mine by Brandy and Monica

"The Boy Is Mine" music video was released in 1998 and became a hit due to its catchy melody, dramatic lyrics, and the duet's strong vocals. The music video itself features Brandy and Monica competing for the attention of the same man, played by Mekhi Phifer.

The storyline of the video portrays a common romantic conflict between two women vying for the same man's affection. The storyline is also dramatic and intense, which captures viewers' attention and keeps them engaged.

The duet's performance is powerful and engaging, showcasing their impressive vocal abilities and chemistry on-screen. The video also features the two singers engaging in a dance-off, adding to the entertainment value.

The video's production value is high, with visually striking scenes, costumes, and sets. The use of color and lighting is also effective in creating a dynamic and visually engaging video.

Brandy and Monica's powerful performances make "The Boy Is Mine" a must see music video from the 1990s.

2. Mr. Jones by Counting Crows

"Mr. Jones" is a hit song by American rock band Counting Crows, released in 1993. The song's music video features the band performing at a small club, with various people dancing and interacting in the background.

The video's setting and atmosphere convey a sense of authenticity, capturing the vibe of a small, intimate music venue. The band's performance is energetic and engaging, adding to the authenticity of the video.

The video features various people dancing and interacting in the background, giving the impression of a lively, inclusive environment. The use of diverse and eclectic characters adds to the video's appeal, making it relatable to a wide range of viewers.

The video's cinematography is effective in capturing the energy and emotion of the song, with close-up shots of the band members and sweeping camera movements. The use of black and white film adds to the video's artistic and timeless quality.

The song and video are considered nostalgic for many viewers, evoking memories of a specific time period and musical era.

The combination of authenticity, audience participation, effective cinematography, and nostalgic appeal all contribute to the success and appeal of "Mr. Jones" music video.

3. Doo Wop (That Thing) by Lauryn Hill

"Doo Wop (That Thing)" is a hit song by American singer-songwriter Lauryn Hill, released in 1998. The song's music video features two distinct settings, one set in the 1960s and the other in the 1990s, with Hill performing in both eras.

The video's dual setting of the 1960s and 1990s gives it a timeless appeal, making it relevant to viewers of different generations. The video's costume design and set decoration accurately capture the aesthetics of each era.

The song's lyrics promote self-respect and caution against the dangers of casual relationships, delivering a positive message that resonated with many viewers. The video features choreographed dance sequences add a dynamic and energetic quality to the video.

Lauryn Hill's performance is captivating and powerful, showcasing her vocal range and dynamic stage presence. Her ability to seamlessly transition between the 1960s and 1990s settings adds to the video's entertainment value.

The video's visually striking scenes and creative camera work. The use of split-screen editing is effective in showcasing the dual setting of the video.

Overall, the combination of timeless appeal, positive message, choreography, Lauryn Hill's performance, and high production value may contribute to the entertainment value of "Doo Wop (That Thing)" music video for many viewers.

4. One Sweet Day by Mariah Carey

"One Sweet Day" is a hit song by American singer Mariah Carey and R&B vocal group Boyz II Men, released in 1995. The song's music video features Carey and the Boyz II Men members singing in a church, interspersed with scenes of individuals coping with grief and loss.

The video's subject matter of grief and loss is emotive and relatable, adding to the video's appeal. The video's use of diverse characters and settings helps to showcase the universality of these experiences.

The song features powerful and emotive vocals from both Mariah Carey and Boyz II Men, showcasing their vocal range and ability to convey the song's message of hope and healing.

The video's cinematography is effective in capturing the emotion and tone of the song, with somber scenes of individuals coping with loss intercut with scenes of Carey and Boyz II Men singing in a church.

The song's lyrics deliver a message of hope and healing, with Carey and Boyz II Men singing about the promise of reuniting with loved ones in heaven. This message may resonate with viewers who have experienced loss and grief.

The video's production value is high, with visually striking scenes and creative camera work. The use of religious imagery, such as the church setting and the inclusion of angels, adds to the video's emotive and spiritual quality.

Overall, the video's emotive subject matter, powerful vocal performances, effective cinematography, and message of hope contribute to the appeal and success of "One Sweet Day" music video.

5. Return of the Mack by Mark Morrison

"Return of the Mack" is a hit song by British R&B singer Mark Morrison, released in 1996. The song's music video features Morrison performing in various locations, with several dancers and a vintage car making appearances.

The song's infectious groove and catchy lyrics made it a hit with audiences, contributing to the video's appeal. The video's stylish visuals, including Morrison's fashion choices and the vintage car, give the video a retro and cool vibe that is appealing to viewers.

The video features choreographed dance sequences, adding to the video's dynamic and energetic quality. Morrison's performance is confident and engaging, showcasing his charisma and stage presence. His interactions with the dancers and his onscreen presence add to the video's appeal. The video is visually striking with creative camera work. The use of various locations and lighting techniques adds to the video's cinematic quality.

Return of the Mack is a catchy song and its music video has stylish visuals, choreography, and an engaging performance from Morrison that all make it a fun music video to revisit anytime.

6. This Is How We Do It by Montell Jordan

"This Is How We Do It" is a hit song by American R&B singer Montell Jordan, released in 1995. The song's music video features Jordan and his friends partying and having a good time.

The song's infectious beat and catchy lyrics made it a hit with audiences, contributing to the video's appeal. The video's fun visuals, including Jordan and his friends partying and dancing, give the video an energetic and lively vibe that is appealing to viewers.

The video features choreographed dance sequences, adding to the video's dynamic and entertaining quality. The video showcases the fashion of the 90s, including baggy clothing, bright colors, and oversized accessories, which can be nostalgic for viewers.

The video features a diverse cast of characters, including people of different races, ages, and sizes, which can be appealing to viewers who appreciate representation and inclusivity. The video's production value is high, with visually striking scenes and creative camera work. The use of various locations and lighting techniques adds to the video's cinematic quality.

"This Is How We Do It" is a catchy song and its music video has fun visuals, choreography, fashion, and diversity, which make it a 90s music video to revisit.

7. Wonderwall by Oasis

"Wonderwall" is a hit song by British rock band Oasis, released in 1995. The song's music video features the band members performing in a room with various objects and instruments while the camera pans and zooms in and out.

An iconic song of the 90s, its enduring popularity make it a must-see music video.

The band's performance is engaging, with lead singer Liam Gallagher's distinctive voice and the band's musicality contributing to the video's appeal. The video's cinematography is creative, with interesting camera movements and compositions that add to the video's appeal. The video features various objects and symbols, such as a drum set on fire and a painting of a woman, which can add depth and intrigue to the video. The video's simplicity and minimalism may also contribute to its appeal, as it allows the focus to be on the band's performance and the song itself.

The combination of an iconic song, engaging performance, creative cinematography, symbolism, and simplicity make "Wonderwall" a quintessential 90s music video.

8. Under the Bridge by Red Hot Chili Peppers

"Under the Bridge" is a hit song by American rock band Red Hot Chili Peppers, released in 1992. The song's music video features the band members performing on a rooftop with the cityscape of Los Angeles in the background.

The song has become an iconic song of the 90s, and its enduring popularity may contribute to the video's appeal. The video's setting, on a rooftop with the cityscape of Los Angeles in the background, is visually striking and adds to the video's overall atmosphere.

The band's performance is emotional and raw, with lead singer Anthony Kiedis delivering a powerful and heartfelt vocal performance. The video's cinematography is creative, with interesting camera movements and compositions that add to the video's visual appeal.

The video features various symbolic elements, such as the cityscape and the band's somber expressions, which can add depth and intrigue to the video. The band's authenticity and honesty in their performance and lyrics can also contribute to the video's appeal, as it resonates with viewers who appreciate genuine and sincere art.

The combination of an iconic song, striking setting, emotional performance, creative cinematography, symbolism, and authenticity all contribute to the appeal of "Under the Bridge."

9. One Headlight by The Wallflowers

The Wallflowers' music video for "One Headlight" is a classic of the '90s and is still as enjoyable to watch today as when it was first released. It captures the essence of the '90s.

Released in 1996 as the lead single from their second album "Bringing Down the Horse." The music video for the song was directed by filmmaker Julien Temple.

The video features lead singer Jakob Dylan driving an old car through the desert at night, with a single headlight illuminating the road ahead. As he drives, he encounters various surreal and dreamlike scenes, including a woman in a white dress standing alone in the middle of the desert, a group of people dancing around a fire, and a car that has been abandoned and left to rust in the middle of nowhere.

The video also features footage of the band performing the song on a stage in the desert, with the surrounding landscape bathed in a warm, golden light. Throughout the video, the theme of loneliness and isolation is prevalent, as Dylan's character seems to be searching for something or someone, but never quite finding it.

Overall, the music video for "One Headlight" is a visually stunning and atmospheric piece of filmmaking that perfectly captures the haunting and melancholic mood of the song. The use of desert landscapes and dreamlike imagery creates a sense of mystery and longing, while Dylan's performance is both intense and introspective, perfectly complementing the themes of the song.

10. Un-Break My Heart by Toni Braxton

The music video for "Un-Break My Heart" by Toni Braxton was released in 1996 as the second single from her second studio album, "Secrets," and the music video was directed by Bille Woodruff.

The video depicts Braxton in various settings, including a mansion, a recording studio, and a concert stage, as she sings about the pain of a failed relationship and pleads with her ex-lover to "un-break" her heart. The video also features flashbacks of Braxton and her lover, played by actor Tyson Beckford, in happier times.

The music video for "Un-Break My Heart" was praised for its emotional impact and Braxton's powerful performance. It won several awards, including the MTV Video Music Award for Best Female Video in 1997 and the Billboard Music Award for Best Adult Contemporary Video in 1997. The video was also widely played on music television channels such as MTV and VH1, helping to boost the song's popularity and cementing its place as one of Braxton's biggest hits.

Thrill Your Customers with the Best 90s Music Videos

You need a playlist to create an aura of consistency when playing 90s classics in your office space. To do this, you may have to first get the license to play all the music. This process can be complicated and expensive.

Many businesses have found that using services like Loop TV can ease the burden. Loop TV offers hundreds of hand-curated entertainment channels that elevate your customer experience and engage viewers.

All of Loop's content is fully licensed, and categorized by genre and themes, making it easy to play the best 90s music videos for your audience. Because Loop understand how music affects the customer experience, they have special channels curated for specific audiences, moods, events and more. You can easily select the channels that are just right for your business.