The Benefits of Digital Signage for Convenience Stores
Convenience stores are popular because they offer a wide variety of products in a convenient and accessible location.
They are often the closest store to people's homes and offer a variety of items, including food, drinks, toiletries, and other household items. Many convenience stores also offer services, such as ATM machines, money orders, and lottery tickets.
Some convenience stores even offer gas pumps, making them even more convenient for customers. Many convenience stores are often open 24 hours a day, which makes them a great option for late-night errands or shopping.
Do you run a convenience store? Have you thought of installing digital signage in your store? This article will help you see how digital signage can make you more money this year from your convenience store.
Convenient Stores and Digital Signage
Humans are incredibly visual-driven. Engaging dynamic advertisements that change based on user preferences and behavior are quickly taking the place of static content. Businesses that don't adapt will find it difficult to make sales like the competition.
Strong visuals have the power to influence consumer decisions, increase sales, boost customer engagement, and improve a company's online presence. Additionally, despite the rapid pace of digital media and technology, it doesn't take much time to leave an impact on a user:
MIT neuroscientists have found that the brain can recognize images that have been visible for as little as 13 milliseconds. As expected, consumers are increasingly turning to trusted sources of digital content when making purchases.
Users frequently use their smartphones to research products, companies, and frequently social media content before making purchases because they are no longer satisfied with one-dimensional retail shopping.
As a result, digital signs offer businesses the ideal chance to fill an unfilled niche by combining their offline and online brand identities into a potent omnichannel tool. And the growth of this trend will only continue.
A report from Grand View Research reveals that "The global market for digital signage is expected to grow from its 2018 estimate of USD 18.55 billion to USD 31.71 billion by 2025, at a CAGR of 8.0%.
This growth is attributed to the rising need for digitized product and service promotion to successfully reach the target audience. In terms of shipments, the market was predicted to reach 6,451 thousand units by 2025 from its estimated 3,500 thousand units in 2018.
Let's face it: catching the attention of passersby with their eyes glued to their smartphones is difficult. But a storefront digital sign's dynamic elements and eye-catching displays stop customers in their tracks.
Statistics show that at least 8 out of 10 customers have entered a store after being attracted by a digital sign. Digital signage can help your convenience store stay organized so that customers can find the products they need quickly and benefit from good deals they might not otherwise be aware of.
It can also alert customers to promotional deals, promote cross-selling and upselling, and alert customers to promotional deals. Let's look at how convenience stores can utilize digital signage as a potent marketing tool to increase client retention, customer satisfaction, and overall business growth.
Ways to Use Digital Signage
How have many successful business owners used digital signage to increase business revenue and customer loyalty?
Digital Signage In The Forecourt
Customers are exposed to advertisements as soon as they turn into the parking lot of a convenience store. The signage can be for anything from the price of gas to the price of a cup of freshly brewed coffee inside, and everything in between.
The typical customer uses between 2 and 4 minutes to fill up at the gas station. Having a consumer's attention for a full 4 minutes is extremely valuable in advertising and marketing!
If your convenience store only has static signs on display in the forecourt, you are wasting valuable advertising time because traditional signage simply doesn't draw customers' attention the way digital signage does.
Using digital signage can help show customers what products and services are available and provide information about promotions and events. You can use it to display targeted ads and messages to specific customer segments, allowing the store to customize its messaging and increase its sales.
Digital signage allows stores to quickly and easily update their content, providing customers with the most up-to-date information.
Dual-Sided Digital Signs For Storefront Windows
Customers are unlikely to feel welcome when entering a convenience store if the storefront windows are covered, as they need to be able to see inside the store to feel comfortable.
As a result, it is important to keep the storefront windows clear of traditional printed advertisements. Dual-sided digital signs can help to reduce clutter and can rotate through multiple promotions, meaning that one sign can do the job of 20 traditional signs.
Furthermore, dual-sided signs can be strategically placed to direct customers into the store while also recommending products to in-store shoppers.
The ability to pick up a freshly prepared meal is one of the conveniences that convenience stores offer their customers. Nowadays, a lot of convenience stores have full delis, and some of them even have indoor seating.
You need digital signage menu boards if your convenience store offers full breakfast, lunch, and dinner menus so that your customers can view your menus in an orderly fashion.
You can easily add and modify menu items, prices, and descriptions on digital signage menu boards using any internet-connected computer or device. To help your customers choose from all of the options you offer, you can add pictures of meals and schedule rotating content.
Day-parting can even be used to automatically switch your menu boards from breakfast to lunch and from lunch to dinner at the proper times of the day. The deli's use of digital signage is similar to having a silent salesperson.
Tell your customers about meal specials, cross-sell appropriate products, and upsell add-ons. It all comes down to the content you present. Even better, you can entice customers to sign up for your customer loyalty rewards program by highlighting the possibility of earning one free sandwich per month through the rewards points system.
Digital signage has been used for wayfinding in convenience stores in order to help customers find what they're looking for quickly and easily. Digital signage can display information such as store maps, product locations, and promotional offers, making it easier for customers to navigate the store.
Additionally, digital signage can be used to direct customers to specific areas of the store, such as the checkout or the deli counter. By using digital signage for wayfinding, convenience stores can provide a better shopping experience for their customers and help them find what they need quickly and easily.
Digital signage can be a powerful tool for boosting sales in convenience stores, but only if the content you display is engaging and of high quality. To make sure your digital signage is effective, make sure you focus on creating compelling, eye-catching content that will draw in customers.
What are the benefits of having good-quality digital signage in your convenience store?
Benefits of Digital Signage For Convenience Stores
Digital signage is becoming increasingly popular among retailers as they recognize the many advantages it provides. From boosting sales to improving the customer experience, digital displays offer a range of benefits that can help businesses succeed. Here are some of the benefits:
1. Digital signs in retail stores and shops help inform and educate
Unlike static media, digital signs can use and combine text, graphics, sounds, and visual effects to introduce and illustrate concepts more effectively than conventional signs or bulletin boards. This makes them excellent teaching tools.
2. Digital signage content is rich
Before the emergence of digital technology, businesses had to invest heavily in order to include video, animation, and live data in their marketing strategies.
Now, electronic displays can be used to cost-effectively display live data, custom animations, photographs, videos, audio, and internet content. This provides businesses with an efficient and economical way to incorporate dynamic content into their marketing campaigns.
3. Digital signage content is fully customizable
Digital signage offers the ability to fully customize content to create a personalized experience for customers.
This “narrowcasting” technique allows businesses to tailor their messages to a specific target audience, enabling them to communicate directly with their customers with the right message, at the right time.
This creates a powerful and effective marketing strategy that can help businesses reach their desired audience and increase engagement.
4. Digital signage is more eye-catching and memorable than static media.
Digital signage is more eye-catching and memorable than static media because it combines audio and visual cues to create an engaging experience.
Additionally, digital signage allows for more dynamic and flexible content to be displayed, which can be tailored to the right audience, making it more impactful.
Digital signage also provides an interactive experience, which increases the viewer’s positive feelings about the brand and encourages participation.
5. Boost sales
Digital signage can be used in convenience stores to boost sales by providing customers with an engaging shopping experience. Digital signage can be used to display attractive visuals such as promotional videos, product images, and advertisements.
You can also use digital signage to provide real-time information, such as special offers or discounts. This helps to draw customers' attention and encourage them to take advantage of the offers available.
Digital signage can also be used to provide customers with helpful information, such as directions and product locations, which can make their shopping experience more efficient and enjoyable.
6. Improve your store’s customer service and internal communications
Digital signs can be used to make life easier for customers by helping them quickly and easily find the products and services they need.
By providing directions to customer service, featured daily promotions, and key departments, customers will be able to make purchases more quickly and with less effort. Digital signs can also be used to streamline business operations by displaying important information to staff, such as health and safety manuals.
Adding multiple screens in key areas such as break rooms, staff areas, and storerooms will allow for the same information to be repeated and reinforced. Digital signage offers a modern and efficient way to capture customers’ attention and make sure important information is seen.
7. Save money, set up digital signage easily, and scale as needed.
Digital signage is incredibly cost-effective and has a straightforward setup process.
By pairing any modern display with the Alfi platform, businesses are able to quickly set up the features they need and scale to fit their business model. Digital signs enable businesses to save money on printing costs, distribution fees, and any other expenses associated with traditional marketing.
This provides businesses with an eco-friendly and cost-efficient solution. Store owners can also save on overhead costs by using digital signs to take the load off of their employees.
All they need to do is create the content, pull existing content from their social media posts, set it up, and let the products and content do the work. This allows them to focus their efforts on other areas of their business and increase their profits.
8. Digital signage enhances branding and image.
In addition to providing information, digital signs are a positive advertisement for the business that uses them.
Electronic messaging gives your retail space a "high-tech" appearance that conveys to customers that your company is contemporary and up-to-date. Sales, membership growth and customer retention can all benefit from this brand strengthening.
Use Digital Signage to Drive Revenue
You can easily set up digital signage hardware and software. You can even design the content yourself. There are many entertaining channels you can use to grab content and engage your audience.
Convenience stores that have digital signage have experienced improved customer experiences, increased customer engagement, more targeted advertisements, and more effective marketing.
Since you can display dynamic content, you can use digital signage to keep customers informed and engaged. For more ideas, here are 5 examples of digital signage for convenience stores.