The Benefits of Digital Signage For Spas
Digital signage is rapidly becoming popular, and for great reasons too! The benefits of digital signage in the business sector today cannot be overemphasized.
With the ability to scale a business, create a solid brand-customer relationship, and maximize operations, digital signage gives businesses the stage they need to be seen today.
Although numerous businesses use digital signage to create a more immersive and streamlined experience, spa businesses have much to gain by implementing this powerful tool.
In an industry where only the best survives, it is essential to do anything to ensure your spa business stands out. Implementing digital signage in your spa businesses is a great way to do just that.
Still not convinced? Here are some benefits you can enjoy by leveraging digital signage in your spa.
Digital Signage and The Spa Business
The spa business is undoubtedly one of the most cut-throat businesses today. With an estimated 21,510 spas located in the U.S. alone, it is easy how the spa business is highly competitive. In a business where your spa is only as good as the next, it is vital to do everything possible to make your mark and ensure your spa establishment remains the people’s choice.
Spa businesses, now more than ever, have an intense need to connect with their clients and potential clients. People everywhere are becoming more informed about the importance of mental and physical well-being.
With increasingly hectic schedules and long working hours, people demand the best pampering that their money can buy. However, they do not want just any spa service. They want personalized services from spas that offer quality services.
Many spa owners today are adopting various strategies to outshine competitors that may be ‘stealing’ away potential customers. Some owners choose to introduce new services, some decide to make their products and services more affordable, and more are choosing to offer incentives that will convince more people to patronize them instead.
While all these are great, many spa owners seem to forget that we are in a more technologically advanced society. Today, modern problems require modern solutions. One of the contemporary solutions that offer spa businesses a chance to stand out from their competition is digital signage.
Digital signage is a technological tool that makes it easy to interact with your audience in real-time. Also known as electronic signage, digital signage refers to display technologies to display engaging content like pictures, videos, and texts.
Digital signage is a worthwhile upgrade from regular and traditional signs that grace every business establishment. It is not only aesthetically pleasing but also more efficient than static signs.
Digital signage involves using displays like LED E-walls, LCD screens, and projectors to display exciting content. This offers a unique approach to creating interactive and engaging content bound to turn heads and grab attention.
Because grabbing attention is precisely what makes digital signage special, many spa businesses are taking advantage of this to have the edge over their competition.
With engaging content on eye-catching displays that light up any room- pun intended- spa businesses worldwide can make more impactful advertisements, create more interactive content, and convince people that their spa will offer more quality services than the one next door.
With the growing popularity of technological solutions in today's business world, many spa businesses are embracing interactive technology solutions to facilitate customer satisfaction.
When it first appeared in the limelight, digital signage was initially seen as a great way to enhance outdoor advertisement. Years ago, static displays were the hotspot for businesses looking to spell out their services or products for passers-by to see and, hopefully, become interested in.
These signs were placed in strategic positions like busy streets, highways, and even outside business establishments. While static signs served their purposes, they quickly became forgettable. In a world that is quickly adapting to digital devices, a flyer or billboard with texts becomes less intriguing
Digital signage offers a platform for businesses to display dynamic moving content that provides a more immersive experience than any static billboard could. Let’s face it, you are more likely to stop to admire a bright screen with moving texts and pictures than you are to read a text printed out on a poster.
Soon, spa businesses worldwide began to see that digital signage was more than just an outdoor advertisement tool. This powerful technology had the power to change the spa business, and it did.
Benefits of Digital Signage For Spas
Implementing digital signage in your spa offers numerous benefits. Some of these benefits include:
1. Improves Outdoor Advertisement
One way to ensure your spa remains relevant in the beauty business regardless of your competition is to ensure that you remain seen. His includes encouraging and promoting brand visibility and awareness to put your brand “out there”.
Research has proven that digital signage has a 47.7% effectiveness on brand awareness. This offers a better chance of reaching your target audience than any static sign can ever offer you.
Digital signage is an excellent way to capture attention using dynamic content tailored to suit your spa’s brand and your target audience’s needs. With the ability to deliver unique content via pictures, videos, texts, and live-streaming of web pages, you can attract high-traffic attention and create an instant connection between your audience and your brand.
Most of your clients are outside your spa’s walls and probably have no idea your business exists. Using digital signage to create brand appeal is the first step in leading your audience down the sale conversion process.
Are you wondering how to use digital signage to create outdoor appeal? Digital signs can be placed in windows facing streets with high foot traffic, on busy roads, and even directly outside your spa to remind passers-by that your brand offers quality spa services.
2. Passes Real-Time Information
One significant benefit of digital signage in spas is the ability to pass real-time information when necessary. Communication isn’t practical unless it is timely. With digital signage solutions, spas have a platform to share important information with their audience when necessary.
Unlike static signs, digital signs can be constantly updated to display a personalized message whenever necessary. This makes it easier to communicate with clients and potential clients constantly without needing a complete sign overhaul.
Digital signage systems like Loop TV also have an additional scheduling feature that makes it easier to upload information automatically. This works wonders if you have a fixed spa schedule and do not have the time to update data manually.
Do you want a window display to signify when your spa is ‘open’, ‘closed’, or ‘currently on a break’? Or do you want to inform your audience about an upcoming flash sale? Digital signage is an easy way to do these and more.
3. Saves Money
Digital signage is a cost-effective technological solution for spas looking to minimize expenses while maximizing customer satisfaction and staying ahead of their competition. In fact, investing in a digital signage tool is undoubtedly one of the most cost-effective decisions any spa business can make.
Static signs like billboards and posters cost a fortune to implement in any spa business. Using a billboard, for example, means this billboard can only display one piece of info at a time. Because it is a static sign, it requires a revamp every time you want your billboard to say something new.
This means you must get every old message brought down to erect your new boards. When this becomes constant, you continue spending more money that would have served a better cause when invested in other operations in your spa business.
Digital signs are a one-time investment that offers spa businesses the platform to customize and change their display messages whenever and however they like! Do you want your display to say something different? Simply create your content using the digital signage software and upload it at the tap of a button!
4. Promotes In-Store Advertisement
Who says digital signage is only perfect outside your spa? Because advertisements do not end outside your spa’s establishment, it only makes sense to have indoor display signs strategically placed and displayed in your spa.
Studies show digital signage for retail can increase sales by 29.5%. One way it does this is by transforming the in-store experience. Spas offer many services ranging from facials, massage, pedicures, and manicures. There is no better way to inform potential clients that you have specific services and products, as well as special promotions and offers, than with eye-catching displays that are intriguing and informative.
Spas everywhere are leveraging digital signage for digital spa menus to help potential clients explore the different products and services available in the establishment.
Using digital signs to display unique content of pictures, videos, and texts showing what your spa offers makes your services and products look more appealing. This is a great way to up-sell and, essentially, make better profits.
Using digital signage to show the range of services your spa offers also helps indecisive clients make their decisions faster, reducing wait times. It also saves your staff the pressure to explain every service to your potential clients.
5. Improves Customer Experience
Although people visit spas for relaxation, many others visit spas to experience a mini vacation. They not only crave quality services but the perfect ambiance that can get them relaxed enough to ease the tension of pent-up stress. Digital signage is a tool so versatile that it plays a role in elevating the user experience even before they walk through the door.
From the digital screens advertising your services outside your establishment to the screens inside offering soothing music and entertainment, digital signage plays a significant role in taking customer satisfaction from barely average to perfect.
Digital signage not only provides ultimate customer satisfaction by helping spas streamline and personalize their experience but also does so by simply contributing to the ambiance. Digital screens can show soothing, breathtaking and relaxing video footage to promote relaxation, along with music that enhances the calming environment that spas try to create.
Want to ramp up customer experience a notch? Consider investing in digital signage.
6. Offers Social Proof
Sometimes, a potential customer needs more convincing before they will trust your products and services.
Although words of mouth and referrals are a great way to ensure potential clients believe in your products, what happens when your past client is not there to reassure potential clients that you offer the best spa services?
You simply leverage the power of digital signage.
Social proof is important to the success of any business, and digital signage offers a platform for spas to display reviews for potential clients to see. You can convince your clients to leave reviews and ratings on your websites and then display these reviews on your digital screens.
You can also choose to link your social media accounts to your digital signs and livestream every activity that takes place on your accounts. Displaying your hashtags, comments, tweets, and essentially all social actions will show your potential clients that you offer the high-quality services they crave.
7. Reduce Perceived Wait Time
Studies show that digital signage reduces perceived wait time and improves queue management by 35%.
Long wait times are a pain point for customers who visit spas today. Although modern spa establishments use scheduling to ensure customers are not waiting unnecessarily, waiting is sometimes unavoidable.
With digital signage, spas can keep their clients engaged and distracted until they are attended to. This works wonders in reducing their perceived wait time and keeps them satisfied while they wait.
Up Your Spa Game With Loop TV
Digital signage in a spa is an easy way to take your establishment from zero to hero. However, to get the best quality results, you need a digital signage solution you can trust.
Loop TV offers an effective and efficient digital signage solution for spas to enjoy. A business TV dedicated to offering unlimited business entertainment and digital signage, Loop TV offers an easy way to communicate with clients and potential clients while offering the ultimate spa experience. Loop's over 150 channels of fully-licensed music and non-music channels include many options that offer ideal relaxing content for spas.