As Loop Media Expands Internationally, Music Mogul Scooter Braun Steps Up As Advisor
American media mogul and record executive Scott “Scooter” Braun, best known in the music industry for charting Justin Bieber’s unique path to stardom, is a new advisor to Loop Media, Inc., a Glendale, California-based company providing fully-integrated, 360-degree engagement of music videos and other premium, short-form streaming content to consumers and businesses. The company today announced that it has entered into a transaction with Braun’s Ithaca Holdings, LLC, a full-integrated holding company with interests across music, tech, film, television, brands and culture.
The new alliance gives Loop Media 20% minority equity interest in Singapore-based media and entertainment company EON Media Group Pte. Ltd. for consideration of cash and Loop Media common stock, and Ithaca Holdings is now a shareholder in Loop Media. As advisors, Braun with his SB Projects entertainment and media company president Allison Kaye (also a partner of Ithaca Holdings) LLC, and general manager of music Jennifer McDaniels, will steer the Loop Media’s strategic focus and growth initiatives that prioritize gaining a foothold in Asia, a key region for international expansion.
“In 2015, we invested in EON Media when they were only in about a dozen countries, so we’ve been part of their strong distribution growth,” Braun says. “As a shareholder of Loop we will continue to indirectly benefit from Loop’s participation in EON Media’s business through the equity interest which we sold to Loop. Loop Media has created a viable and attractive new music video platform resulting in a powerful music consumer experience.”
As Loop pursues the Asian market, it will benefit from EON’s expertise in helping artists, brands and music festivals capture Asian markets through music publishing, synchronization and brand endorsement services. EON’s wide reach across the Asian market, including via its Asia Pop 40 syndicated radio network, coupled with Loop’s tech-based resources is expected to be a powerful force, according to EON founder and CEO Rob Graham, who will work closely with the Loop team.
Graham created and launched EON’s Asia Pop 40 weekly syndicated music program on one station in July of 2013. Today the show, which highlights the most popular local and international songs and artists each year, has aired in more than 100 markets reaching more than 1 billion people in the Middle East, Asia, Australia and New Zealand.“
When people think of the home for music videos, I want them to think of Loop,” says Jon Niermann, CEO and co-founder of Loop Media. “The opportunity to have Scooter, Allison and Jen and their combined expertise and experience involved so closely with Loop is invaluable for the company.”
Niermann launched Loop Media about five years ago in response to the untapped opportunity that he saw for music video curation. His 15 years of experience leading the businesses in Asia for The Walt Disney Company DIS -0.3% and Electronic Arts EA +1.7% video game operation makes international expansion to the region a natural fit. Braun stood out as a strong partnership, Niermann explains, for his unique ability to navigate the music landscape and manage artists like K-Pop star Psy (“Gangnam Style”) who he signed to his label in 2012.In the way that YouTube powers user-generated content, Loop Media boosts social connectivity through music videos and the creation of custom playlists, interactive features, watch parties and other sharing experiences. By connecting artists and fans, Loop Media is meeting the demand for more engaging virtual music experiences that are expected to continue beyond the pandemic. Artists are moving in the same direction, swapping backstage concert appearances with more inclusive, face-to-face experiences.
“You can enjoy the VIP experience from your living room now,” says Niermann. “The pandemic has caused artists rethink their approach, and it has also leveled the playing field for those who once sold out arenas. They are now performing in their living room like everyone else.”
Loop offers free, premium ad-supported (or paid, ad-free) access to hundreds of on-demand channels, featuring movie trailers, music and viral videos, travel and lifestyle content, college sports highlights and more. Businesses can leverage digital signage, custom playlists and scheduling technology to create a more unique customer experience while individual users can share content and host interactive watch parties with friends in other cities, and soon in more places around the world.