As Loop Media Expands Internationally, Music Mogul Scooter Braun Steps Up As Advisor
Daily Gadget and Gizmo News
American media mogul and record manager Scott “Scooter” Braun, best known in the music industry for showing Justin Bieber’s unique path to fame, is a new advisor to Loop Media, Inc., a Glendale, California-based company that fully integrated, 360-degree engagement of music videos and other premium short-form streaming content for consumers and businesses. The company announced today that it has completed a transaction with Brauns Ithaca Holdings, LLC, a fully integrated holding company with interests in music, technology, film, television, brands and culture.
Through the new alliance, Loop Media has a 20% minority stake in the Singapore-based media and entertainment company EON Media Group Pte. Ltd. for consideration of the cash and common stock of Loop Media, and Ithaca Holdings is now a shareholder of Loop Media. As a consultant, Braun and his President of the entertainment and media company SB Projects, Allison Kaye (also a partner of Ithaca Holdings) LLC, and General Manager for Music, Jennifer McDaniels, will steer the strategic direction and growth initiatives of Loop Media, which are primarily in Asia Gaining a foothold, a key region for international expansion.“
We invested in EON Media in 2015 when they were only active in about a dozen countries. So we were part of their strong sales growth,” says Braun. “As Loop shareholders, we will continue to benefit indirectly from Loop’s stake in EON Media’s business through the stake we sold to Loop. Loop Media has created a viable and attractive new music video platform that results in a powerful experience for music consumers. ”As Loop pursues the Asian market, it will benefit from EON’s expertise in helping artists, brands and music festivals enter Asian markets through music publishing, dubbing and branding services. EON’s founder and CEO, Rob Graham, who will work closely with the Loop team, said EON’s vast reach in the Asian market, including the Asia Pop 40 syndicated wireless network, combined with Loop’s technology-based resources, will be a powerful force his.
Graham created and launched EON’s weekly syndicated music program Asia Pop 40 on a broadcaster in July 2013. Today, the show, which highlights the most popular local and international songs and artists each year, aired in more than 100 markets and reached more than 1 billion people in the Middle East, Asia, Australia and New Zealand.
“When people think of the home for music videos, I want them to think of Loop,” said Jon Niermann, CEO and co-founder of Loop Media. “The opportunity to work so closely with Scooter, Allison and Jen and their combined expertise and experience is invaluable to the company.”
Niermann started Loop Media about five years ago in response to the untapped opportunity he saw for curating music videos. His 15 years of experience in managing companies in Asia for the video game company The Walt Disney Company DIS and Electronic Arts EA makes international expansion in the region a matter of course. Braun was characterized by a strong partnership, explains Niermann, for his unique ability to find his way around the music landscape and to manage artists like K-pop star Psy (“Gangnam Style”), which he signed with his label in 2012.In the way that YouTube supports user-generated content, Loop Media improves social connectivity through music videos and the creation of custom playlists, interactive features, parties, and other sharing experiences. By connecting artists and fans, Loop Media is meeting the demand for more engaging virtual music experiences that are expected to continue beyond the pandemic. Artists are moving in the same direction, swapping backstage concert appearances with wider personal experiences.
“You can now enjoy the VIP experience from your living room,” says Niermann. “The pandemic has caused artists to rethink their approach, and it has also leveled the playing field for those who once sold out arenas. They now appear in their living room like everyone else.
“Loop offers free, ad-financed (or paid, ad-free) premium access to hundreds of on-demand channels with movie trailers, music and viral videos, travel and lifestyle content, highlights of university sports and much more. Organizations can leverage digital signage, custom playlists, and scheduling technologies to create a unique customer experience, while individual users can share content and host interactive watch parties with friends in other cities and soon more locations around the world.