GSTV Strikes Deals With National Video Networks
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“We’re thrilled to have LaLiga and Loop Media join GSTV’s content experience. Our content portfolio is carefully curated to offer viewers a highly engaging show while also providing brands the opportunity to connect with our audience through content integrations,” said Violeta Ivezaj, Senior Vice President, Business Operations, GSTV. “Both LaLiga and Loop Media are strong new content partners that we are confident our viewers will be delighted to see.”
Under each partnership:
LaLiga North America: Starting this week, LaLiga will offer exclusive short-form segments for GSTV highlighting all the action from the competition and featuring top plays, goals, saves from the best teams and players in the world. With the new 2020/21 season kicking off on September 12th, GSTV’s audience will be able to live all the passion and drama LaLiga has to offer, following players like Sergio Ramos (Real Madrid), Lionel Messi (FC Barcelona), João Felix (Atlético de Madrid), Lucas Ocampo (Sevilla CF), Dani Parejo (Villarreal CF), Andres Guardado (Real Betis), and Iñaki Williams (Athletic Club). LaLiga is the first professional soccer content to air on GSTV, and will broadcast alongside NFL, MLB, and Stadium among other pro sports content, bringing a young, multicultural, passionate and engaged audience.
“We want to deliver LaLiga content to our fans wherever they are and partnering with GSTV adds yet another touchpoint with our US audience as we build on that strategy,” said Boris Gartner, CEO, LaLiga North America. “We are excited to bring the action of the best soccer league in the world to 1 in 3 American adults across the country.”
Loop Media, Inc.: Loop Media will produce and share short-form music videos, top new music videos and movie trailers for new releases and top movie trailer compilations. Loop Media’s deep music video library allows brands to build authentic, contextual content opportunities with consumers, as there is perhaps nothing more endemic to driving than music listenership. Marketers will have the opportunity to engage with viewers through Loop Media’s content via a sponsorship on the network. Robust metadata on the music video library gives marketers the ability to select specific genres, artists, eras, features within videos and more that best align with their brand.
“We’re excited to be providing our deep music video and movie trailer libraries to GSTV, as one of its premium content partners,” said Tony Siconolfi, Head of Revenue at Loop Media. “We believe that Loop’s content will help GSTV with its goal of delivering the most engaging location-based video experience in the U.S. We also believe that together we will deliver to marketers an exciting opportunity to integrate and sponsor Loop’s content, create custom content around client product launches and develop compelling marketing initiatives!”
Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. For more information, please visit gstv.com.
About LaLiga North America
LaLiga North America is a joint venture between LaLiga and Relevent Sports Group, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league’s growth in the region through consumer-related activities including content development, events and activations, marketing agreements, youth academies, development of youth soccer coaches, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.
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About Loop Media
Loop Media, Inc., is an innovative premium streaming media company building products and solutions for both businesses and consumers. Loop’s growing library of over 500,000 music videos; film, game and TV trailers; viral videos; sports clips; and atmospherics and travel videos can be viewed in many popular hospitality, dining, and retail venues; on leading branded media and entertainment sites; and on over-the-top TV platforms and IPTV devices. Visit at Loop.tv.
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Visit gstv.com.