Loop Media acquires interest in Asia Pop 40
Asia Radio Today
Loop Media, Inc., a media company that gives consumers and businesses fully integrated 360-degree music video and other premium short-form content announced that it has acquired a 20% equity interest in EON Media Group.
EON Media Group was founded by its CEO, Australian music and media executive Rob Graham, who created the weekly syndicated music program, Asia Pop 40 which launched on one station in Singapore in July 2013.
Since then, the show has grown to be aired in over 100 markets and reaching over one billion people in the Middle East, Asia and Australia/New Zealand.
The show also recognizes the most popular local and international artists and songs each year.
EON Media Group provides advisory services for companies and artists looking to reach Asian markets as well as music publishing, synchronization and brand endorsement services. Loop’s equity interest in EON Media presents an opportunity for Loop to gain a foothold in Asia as Loop considers the international expansion of its business.
“In 2015, we invested in EON Media when they were only in about a dozen countries, so we’ve been part of their strong distribution growth.” said Scooter Braun. “Loop Media has created a viable and attractive new music video platform resulting in a powerful music consumer experience.”
Rob Graham added: “I am looking forward to working closely with Jon and the Loop Media team. It’s the perfect time for us to continue to build on our achievements in Asia and beyond by leveraging our unparalleled Asian market experience with Loop’s incredible tech-based resources.”