Loop Media launches out of stealth with video streaming service for businesses

L.A. Biz

Loop Media Inc., which has been operating for more than two years, wants businesses and consumers to know what it’s been up to.

The Burbank, California-based startup offers a premium short-form streaming service that venues can use to play music videos, film trailers, game trailers and TV clips with real-time interactions with artists and customers through the Loop Stick and Loop mobile app.

The company launched to the public on Thursday, and with nearly $10 million in seed funding, aims to release a consumer app later this year.

“Loop plans to link in-home and out-of-home by entertaining consumers watching at home, on-the-go or in public venues with others,” said Loop CEO Jon Niermann in a statement. “We’ll work with bars, restaurants, hotels, resorts, cruise lines, airlines, stadiums and universities to make sure your Loop experience is available wherever possible.”

Dianne Berry of Berry Financial Services in Memphis, Tennessee, led the round with participation from private investors in California, Florida and Tennessee, and will serve on the board of directors.

Niermann co-founded Loop Media after spending more than 22 years at Disney and EA including stints overseeing the entire Asia-Pacific region for both companies.

He is joined by co-founders Shawn Driscoll, head of music industry relations (former executive producer at Legends Studios in Burbank) and Philipp Pieper (current CEO of Swarm Fund and former founder of Proximic, which was acquired by Comscore) — as well as COO Aaron Burcell (former vice president of growth and product marketing for Vevo); CPO Liam McCallum (former head of digital for EA Asia); and CCO Justis Kao (former creative director at Farwest Entertainment).

“After years in stealth, we’re proud to finally launch what we believe is a game-changing proposition, made possible by a small but incredibly talented team of entertainment, media and tech leaders, artists and producers, with a vision for enjoying and sharing great short-form content,” added Niermann.

Original Article