Hits Daily Double

Loop Media
, focused on music videos and other premium short-form content, has acquired Spkr, the first audio platform centered on short form.

Spkr co-founder Andy Schuon will join Loop as Head of Loop Media Studios. He will be responsible for content, programming and acquisitions at Loop Media for both the B2B and consumer groups.

The acquisition expands Loop’s content offering as it continues to become a more diverse media company, expanding into audio as a complement to its extensive short-form video holdings. Loop's library houses 500,000 short-form videos.

The Spkr app contains short-form feeds of podcasts and other curated audio, providing content organized into channels such as News & Politics, True Crime and Pop Culture. Feeds can also be personalized.

“We are very fortunate to have Andy join Loop,” said Jon Niermann, Co-Founder and CEO of Loop Media. “Andy is an incredibly talented and great person who will play crucial roles in our future growth plans. Very few execs have the depth of relevant experience that Andy has had in his career as it relates to Loop’s focus and potential, so it will be an honor to work so closely with him.”

Schuon, a co-founder of Sean Combs’ Revolt TV, has served as head of programming at MTV and VH1, president at CBS Radio, head of programming at KROQ-FM Los Angeles and board member of Premiere Radio Networks.

“Jon and I share the belief that music video as an art form is on the verge of a renaissance, and Loop Media is well poised to take advantage of that with its growing number of music channels for business and consumers,” Schuon said.

“There’s a paradox of great content, where too much choice in music, podcasts and content overall leads to confusion and disarray. At Loop Media Studios we will be charged with bringing order to that chaos through trusted brands underpinned by great creative, curation, editorial and execution.”

Original Article