Supplier Spotlights: Alto-Shaam, GSTV & DRB Systems
Convenience Store News
NATIONAL REPORT — While it’s important for convenience store retailers to market themselves, new products, services, promotions and other initiatives by c-store suppliers are a major part of capturing consumer interest. Convenience Store News will regularly highlight such efforts in this roundup.
Here are the latest supplier spotlights:
GSTV
National video network GSTV announced partnerships with new content providers La Liga North America, widely considered the best soccer league in the world with internationally recognized clubs and players, and Loop Media Inc., an innovative streaming media company focused exclusively on premium short-form video.
They join GSTV’s growing lineup of premiere content partners. The GSTV network is currently located across more than 24,000 locations and growing, and reaches 92 million unique viewers a month.
“We’re excited to be providing our deep music video and movie trailer libraries to GSTV, as one of its premium content partners,” said Tony Siconolfi, Head of Revenue at Loop Media. “We believe that Loop’s content will help GSTV with its goal of delivering the most engaging location-based video experience in the U.S. We also believe that together we will deliver to marketers an exciting opportunity to integrate and sponsor Loop’s content, create custom content around client product launches and develop compelling marketing initiatives!”
Loop Media will produce and share short-form music videos, top new music videos, movie trailers for new releases and top movie trailer complications.
“We’re thrilled to have LaLiga and Loop Media join GSTV’s content experience. Our content portfolio is carefully curated to offer viewers a highly engaging show while also providing brands the opportunity to connect with our audience through content integrations,” said Violeta Ivezaj, Senior Vice President, Business Operations, GSTV. “Both LaLiga and Loop Media are strong new content partners that we are confident our viewers will be delighted to see.”
Original Article