Ten Salon Promotion Ideas To Bring In More Customers
In a salon, the size of your customer base determines the success of your establishment. The more customers you get, the more sales you make. The more sales you drive, the more revenue you rake in. One of the best investments you can make in your salon business is marketing your business.
Growing your salon’s customer base is probably one of the most challenging parts of running a successful salon. But when you have the best salon marketing ideas, you have a higher chance of attracting potential customers. To help your salon stand out, we have compiled a list of 10 promotion ideas to help your salon grow.
Ten Salon Promotion Ideas To Bring In More Customers
Do you want to promote your salon and make more revenue? Here are some of the easiest ways you can do so!
1. Host a customer loyalty program
Customer loyalty is crucial to the growth of any business. It is a way of fostering a healthy brand-client relationship, getting to know your customers better, and, essentially, creating a long-term transactional relationship. Creating a reward program is a great marketing strategy that would keep clients coming back for more.
Coupons
Entice your clients with a value-added service by offering them a discount coupon (usually after a specific number of visits) to use on their next appointment to say thank you to them. This will have them coming back to your salon.
Referral contest
People love to win free stuff, and word-of-mouth has effectively brought in new customers. What better way to attract new customers than to have satisfied clients help you do the talking? With this in mind, you can host a contest where the clients with the highest referrals get a discounted or free service as a reward.
It can be a free haircut or hair wash or a free manicure/ pedicure, free hair products or a percentage cut off their next appointment. You can hold the contest in your salon and on your social media every month and select a winner at the end of the month.
This would bring in a handful of new clients and also pique the interest of your clients, making them interested in participating in the contests.
2. Make Your Salon Easy To Find
In 2021, the number of global digital buyers was at 2.14 billion. More than 75 percent of people searching for a specific product or service will check online. Google is everyone's go-to for searches, and what would you want them to see when people search “salons near me”? Of course, you would want your salon to pop up.
If your salon does not come up in their search results, you don’t exist to them, and you won’t be getting new clients. To enable people to find you on google, get your salon registered with Google my business.
Google my business is one of the many invaluable marketing tools that is an easy way to put your salon on the map. It provides detailed information and facts about a business, including the kind of service they offer, opening and closing hours, contact details, address, pictures, reviews, social media profiles and websites.
This makes it easier for customers to find your business, even going as far as giving them correct directions to your shop. When you have successfully registered under Google my business, provide up-to-date information and add attractive pictures showing your salon environment and the services you provide.
Always remember to update your information regularly.
3. Optimize Your Salon Website
Having a website gives your business an authentic and professional outlook to potential clients. Now that you’ve made your brand visible to potential clients, you will need to revamp your website. Potential customers visit business websites before walking into the store, it provides details on the kind of services offered, appointment schedules and price list. So how do you make your salon website accessible?
Your website should have eye-catching content and a simple design that would make it easy for your clients to navigate.
- Make your salon website optimizable for mobile phones.
- Make sure your website has the correct contact information for clients to be able to contact you. Always check for grammatical errors and typos.
- Make your website fast by reducing or removing large images that can make it slow and inaccessible.
- Check for broken or expired links.
- Enable online booking by adding a ‘Book an appointment now’ button. This would make it easy for clients to check for your availability and would not have to wait a long time to hear back from you.
- Always send an appointment confirmation reminder to your clients to avoid missed or mixed-up appointments.
4. Work On Your Branding
Just like your website needs constant refreshing, your branding does too. Always make sure you use easy-to-read font styles and sizes across all your social media platforms and that your colors are the same. You do not want to confuse our potential customers, right?
Offering quality customer service is effective in bringing back customers to your salon. It’s as simple as keeping the conversation flowing and offering them refreshments.
Your staff also represents your business. It is essential to invest extra care in making sure their behavior and appearance are in line with your salon. When trying new branding ideas, your staff are your best resource.
Ask your staff members for feedback and ideas on things like appointment schedules, workspace and products and, within reason, take it into action. This is a super easy way to make your work environment a happy place and makes your staff feel valued.
5. Ask Customers For Reviews On Your Website
When customers look up a service or product online, the first thing they check for is reviews before choosing the service to try. Worldwide, nearly 89 percent of consumers worldwide read reviews before buying products.
Don’t be afraid to ask your clients for reviews. Once an appointment is completed, encourage your customers to go online and leave reviews on your salon website, google or your social media channels.
6. Offer Discounts Based On Clients’ Special Day
Who doesn’t like to be pampered on their special day? Offering discounts on your client’s special day is one of many in-store marketing strategies guaranteed to offer you more money and traffic. Here are ten more in-store marketing strategies for you to try!
Take notes about your clients upcoming big day, maybe a wedding or a birthday they have mentioned. A few weeks before their day, send a personalized email offering a sizable discount on your services to use for the event.
For example, “Let us help you make your special day memorable. We offer you a 20% discount off your next appointment to make your day extra special!”.
You can also offer them a group discount for them and their closest friends to get pampered before the big day. It doesn’t have to be for only birthdays, you can give discounts for clients’ weddings or a party they mentioned that they would be attending. A little discount would often go a long way.
It’s also a good idea to collect your clients’ email addresses and birth dates on their very first visit to your salon.
7. Make Use of Social Media
The internet is a large world on its own, and you can reach more people when you promote your salon by creating a business account on social media like Instagram, Twitter, Snapchat, TikTok, YouTube or Facebook. Post regularly and create time to engage with your followers
One major social media platform you can use as a salon owner is Instagram. In fact, if you are not on Instagram, you miss out on many opportunities. Instagram is the home of fashion and beauty. It is one of the most popular social media networks, with roughly one billion monthly active users.
Instagram is a great way to show your experience and expertise as a salon owner. It’s easy to add photos and videos, show off your work, skills and also interact with your customers.
First, you need to create an Instagram account for your business and make sure you put your salon’s website link in the bio, this would make it easier for people to book appointments.
You can make wise use of your salon media channel by posting your recent and finest updos. You can also post beauty tips and beauty products. Always remember to post and tag your customers (with their permission), this way, they can repost on their own Instagram account. If your clients post you always repost to encourage engagement.
Also use beauty-related hashtags to enable your content to show up on searches. For example:
#[hairstyle]
#[your salon name]
#[your location]
You can also post detailed tutorial videos on how to do simple updos, quick tips on how to use a particular product or hair tool.
Although other social media apps are different, they usually function with a similar operation to Instagram. For more visibility, take advantage of as many social media apps as you can.
8. Work With Local Influencers
Influencer marketing has also helped in generating awareness by reaching out to people by advertising the services you offer. It is constantly growing and it’s a very effective way for businesses to get extra publicity needed.
The best influencers are authentic and they influence their audience or followers. Many people go online to see what their favorite influencers are saying about a certain product before going ahead with it.
It is essential to work with a local and invested influencer with a decent number of committed followers, not necessarily an influencer with hundreds of thousands of followers. For the success of your salon business local influencers are the best.
By posting a video or picture of a beautiful braid style or updo they showcase noticeable results through the services you offer in your salon, In exchange for some monetary compensation or free monthly visit to your salon depending on the influencer.
9. Place Ads to Attract New Customers
It doesn’t matter how big or efficient your salon is, if people do not know of your salon’s existence you won’t get clients. Putting your salon out there by placing ads will help your business a lot. There are different ways you can place ads.
Facebook Ads
Facebook is a perfect way for you to showcase your work and business. It also allows you to reach more people, especially the millennials and Gen Z users.
If your salon has a Facebook page it can be used for pushing ads to reach your target audience. Don’t get it wrong, posting on Facebook and then boosting the post is not the same as placing ads on Facebook.
Boosting your salon Facebook posts would only get you a few clients, comments, likes and visibility. However, facebook ads are more effective in bringing in new customers who live locally for your salon business.
Google Ads
When potential customers search for salons near them, you want to make sure your salon pops up first.
Google Ads is one of the most innovative advertising options that offers amazing ad programs for businesses. It makes it easy to set up campaigns and create online ads that would help you reach targeted audiences that are interested in your services.
If you want to work with a budget, you should go for Google Ads. You would only be charged when someone clicks on your advert.
10. Offer Seasonal Salon Promotions
Seasonal promotions are a great way to promote your salon business and the services you offer. Celebrate the seasons with your prospective clients to get them talking about your salon.
Everybody loves an attractive deal, if you can afford to give seasonal discounts without it affecting your resources, give it a go. Always make sure to confirm the discount you’re giving would not affect your profitability.
This is also a great way to get new clients into the salon and keep them coming back to book appointments. Some of the salon promotions you can consider are:
-Mother’s Day: you can celebrate this special day by giving mothers a little something or a discount on their service.
- Back-to-school: new hairstyles and haircuts are important for back-to-school season. Offering a discount for kids services will entice parents into bringing their children to your salon.
- Christmas, New Year, and every holiday in-between: Holiday seasons are the best time to get people to notice your juicy discounts. They are the perfect time to give a few clients discounts on their appointments, thereby increasing your chances of brand awareness. You can also put your prospective clients in the mood of the season as you offer holiday discounts. Use your digital signage technology to display the best-fitting content of the moment to create an emotional connection with your clients on those special holidays. Just in time for Christmas, here are ten Christmas ideas for your digital signage! No digital signage technology? No problem! Sign up for a media player courtesy of Loop TV here!
- Valentine’s Day specials: Celebrate love and get your prospective clients to love you. These promotions would draw in clients and peak people’s curiosity and make them want to give it a trial.
Bonus Point- Invest In Loop TV!
Getting new clients may seem like an extremely hard thing to do but with the right guide and technology, it’s easier than it seems.
Loop TV offers the technology you need to grow your business by getting the attention you truly deserve. With tons of free entertainment content and high-end digital signage solutions, you can attract and retain customers, while encouraging them to spend more money in exchange for the ultimate customer satisfaction.
Loop TV offers an avenue for you to get creative with your digital signs. A fully licensed service, Loop TV does not require a subscription or payment to use the service.
Are you still looking to offer the best customer visual experience in your salon? Here are five best (and worst) things to show on salon TVs!