The Benefits of Amusement Park Digital Signage
If an amusement park is truly outstanding, it should be able to pull in a significant amount of visitors consistently. The key to its success is ensuring both kids and grown-ups leave satisfied during and after their visit.
Spending a day at an amusement park with loved ones is a special and unforgettable experience for many people. However, great amusement parks stand out by creating a unique and immersive experience that their customers (guests) won't find anywhere else.
From the rides and attractions to the gift shops and food, every aspect of the park comes together to leave a one-of-a-kind and lasting impression on visitors.
If you want to reinforce the theme of your amusement park and your brand, you must use digital signage to enhance their experience and make the visit exciting. This article explores the benefits of digital signage for amusement parks.
Amusement Park Digital Signage
At this point, you cannot argue that technology enhances the entertainment experience for guests in theme parks. Digital Signage technology is the crust of that cake. However, its advantages go beyond providing an exceptional guest experience.
Amusement parks and theme parks need a lot of advertising and promotions. Digital signage makes this incredibly easy and flexible. You can showcase new offers, rides, and games with just one click.
With the flexible content management system, you can change the park's theme and display it at any time, providing endless opportunities for experimentation.
People want to visit parks that make them feel welcome. They will not spend time in boring amusement parks. You want them to spend time and money at your amusement park and use your attractions and rides.
Implementing digital signage offers a remarkably adaptable solution that you can use in various parts of your park. You can seamlessly display the appropriate look and logo that reflect the park's overall theme by customizing digital signage screens and interactive kiosks.
No matter how large or small your park is, you may feel overwhelmed by the task of managing the content. However, it's actually an easy feat. A few active staff members can monitor digital signage remotely.
You can even distribute the responsibilities among multiple users. With an efficient and organized system in place, you can display crucial messages promptly to the right audience at the right time.
Now, let us discuss the benefits of amusement park digital signage for both managers and visitors:
Benefits of Digital Signage for Amusement Parks
Digital signage gives many businesses a huge competitive edge in their industries, and many amusement parks also use different types of digital signage. Below are just a few benefits of using digital signage in amusement parks:
1. You Need to Display Safety Signs to Save You From Lawsuits
One of the most important signs in any amusement park is safety signage. When amusement park owners neglect to use digital signage for safety, they can find themselves in serious trouble. An injured guest can file a lawsuit for not seeing a warning sign.
Safety signage is crucial in warning guests about potential hazards and decreasing the likelihood of injuries and lawsuits. With over 400 amusement parks nationwide seeing more than 375 million guests annually, capturing everyone's attention with paper or tarp signs can be challenging.
To overcome this challenge, smart amusement parks use safety signage that is thematically designed to engage guests while conveying critical safety messaging.
For compliance purposes, amusement parks must post appropriate warnings about risks associated with rides and attractions. They must also inform guests about age, height, and restrictions and caution about medical conditions.
Amusement parks that fail to display proper signage put their guests at risk of preventable injury, exposing themselves to expensive litigation, negative publicity, and unfavorable guest reviews.
2. Manage Perceived Wait Times
Everyone hates to wait in line. I do too. It is one of my pet peeves. More people can hurriedly leave a park if they feel they have waited too long.
This is called perceived wait time. Reducing perceived wait times using digital signage is one of the most effective applications of signage solutions for amusement parks.
Studies have revealed that customers often overestimate their waiting time, leading to impatience, line-cutting, and crowd issues, among amusement parks' most common complaints.
Digital signage can address these problems by displaying entertaining and informative content for guests waiting in line. This can include park-related videos, music videos, themed trivia, and estimated wait times. For instance, amusement parks can display fun facts, trivia questions, or engaging videos on the screens to keep guests entertained while they wait in line.
Another way digital signage can reduce perceived waiting time is by displaying wait times and updates on ride availability. By providing guests with something engaging to look at, digital signage creates a more enjoyable waiting experience.
3. More Interactive Wayfinders That Cost Less
Another challenge many people get with amusement parks is finding their way around. Many amusement parks print arrow signs and mount them around. However, digital signage does it better.
Wayfinding is another practical application of digital signage in amusement parks. Traditional map posters fade due to constant weathering and fail to capture visitors' attention. Handing out map flyers to crowds entering the park can be costly and result in unnecessary paper waste.
In contrast, digital signage attracts 400% more views than static map posters and has lower long-term operating costs. Implementing digital signage way finders would be a more practical solution for guiding visitors through the maze of game booths, rides, and food stalls spread across acres of land.
You can use digital signage to display clear visual cues that enhance the guest experience. This results in a smoother traffic flow and reduces safety concerns. Experts have found that providing a pleasant experience to people navigating an unfamiliar place increases the likelihood that they will return.
4. Smart Handling of Your Promotions and Offers
Digital signage offers the advantage of easy customization and updates, eliminating the need for printing and distributing limited-time materials.
Amusement parks can use digital signage to promote special events and capitalize on peak attendance periods, such as holidays like Memorial Day and Labor Day. By leveraging colors, fonts, and other visual cues, parks can create a festive atmosphere and enhance the guest experience.
Automating marketing tasks through digital signage allows employees to work more efficiently and focus on other essential responsibilities. Parks can streamline their marketing efforts using digital signage and improve overall productivity.
You can set up different zones using digital signage screens to enhance the promotion of various attractions. For example, limited-time offers and special deals can be placed near retail stores and eateries, attracting the attention of guests and increasing the likelihood of purchases.
5. Promote Concession Stands and Gift Shops
Amusement parks rely on ticket sales as a significant source of revenue, but concession stands and gift shops also play a crucial role in driving profits. You can strategically place digital signs throughout the park to promote these amenities and generate excitement over souvenirs.
Interestingly, most guests only visit the park for a day, and 27% stay overnight. That gives an opportunity to upsell in-park amenities. You can display kiosks' ride timings, safety protocols, and closing hours when they purchase tickets.
Furthermore, the integrated theme park management network offers mobile phone tickets that the visitors can scan via QR code through the kiosks.
The kiosks also allow for the purchase of RFID tags, balance checking, and recharging, resulting in increased ticketing efficiency and better queue management, ultimately eliminating long queues.
6. Generate Additional Revenue: Ad Space
Studies have shown that visitors to theme parks spend an average of 6.4 hours on a good amusement park site, with a significant portion of that time spent waiting in queues.
This provides a prime opportunity for businesses to capture the attention of potential customers and increase brand awareness. Digital signage is a highly effective way to do so, with research indicating that it can boost brand awareness by over 47 percent compared to traditional signage.
Smart amusement parks are boosting profits by selling ad space on their digital displays to companies with a similar target audience. Displaying targeted ads generates extra revenue and provides relevant content that engages guests and speaks directly to their interests and needs.
Collaborating with other businesses and engaging in cross-promotional campaigns is essential to any marketing strategy.
7. Dynamic Food Menu Boards
Visitors at amusement parks often search for a satisfying meal after enjoying themselves. However, with numerous dining options available, guests may ask for options and prices. Dynamic food menu boards can showcase the bestsellers and the finest dishes, making it easier for customers to choose.
The theme park management system can update the availability of menu items by collecting real-time data from the network. This means the digital menu works together with the actual supply of items without requiring staff involvement.
8. Save Money and The Environment
Many businesses build a reputation for environmental care. If you focus on environmental impact and reducing your carbon footprint, why not reinforce it with digital signage?
Switching to digital signage will help you reduce waste, which is better for the environment. Traditional signage often ends up in landfills after it is no longer needed, while digital signage can be reused and repurposed.
Digital signage eliminates the need for printing and distributing physical signage, saving you a lot of money on printing and distribution. This is especially true for large amusement parks with multiple attractions requiring frequent signage updates.
More still, digital signage does not need as much maintenance as traditional signage. Digital signage is also less susceptible to damage from weather and wear and tear, which means less frequent signage replacement.
9. Reinforce Branding with Consistency
Creating a consistent brand experience across their expansive amusement park properties is challenging. Reminding people where they are with the numerous rides and attractions may be difficult.
However, digital signage can provide a solution by offering visual cues that connect different areas of the park and reinforce the park's brand. By doing so, digital signage helps to establish a sense of cohesiveness, build customer trust, and promote loyalty.
10. Communicate Weather Forecasts
Amusement parks usually cover more than 12 acres of outdoor space, exposing guests to weather changes.
Digital signage can help guests plan their visit around changing weather conditions and ensure they enjoy their favorite rides before rain or other weather conditions spoil their day.
There are several ways to augment your digital signage with accurate weather reports. You can use different widgets like Accuweather, and you can use other media like RSS feeds.
Updating weather information on digital signs can be an essential safety tool, enabling parks to inform many people about potentially dangerous weather before it occurs.
Enhance Your Amusement Park With Digital Signage
Amusement parks have unique challenges, such as managing large crowds across vast areas while delivering a personalized and pleasant guest experience. Digital signage in amusement parks provides a dynamic solution to these challenges.
Using digital signage in amusement parks is among the most cost-effective and efficient approaches to simplify complex procedures, enhance the guest experience, and increase revenue.
Digital signage has entered various industries, and amusement parks are no exception. With a multitude of attractions like rides, theaters, retail stores, eateries, and advertisements in these parks, there are endless opportunities for communication. Visitors often see numerous signs during their stay.
Digital signage provides a versatile solution that you can use in every part of the amusement park. Customizable digital screens and interactive kiosks can reflect the park's theme, ensuring a consistent look and brand identity throughout all displays.
Managing digital signage in a park's large area is easy, with a few staff members remotely monitoring all locations or dividing the task among multiple users. An organized system allows for the timely deployment of crucial messages to the right place.
More visitors will come if your amusement park is enjoyable and the experience is memorable. A few visitors with bad reviews about your park can be bad for business.
You want to make every visit memorable for everyone. Use digital signage and give your amusement park a digital makeover.