The Benefits of Digital Signage For Churches
When considering places to set up digital signage displays, churches are not usually at the top of people’s lists. However, digital signage is not reserved for only business areas.
These digital devices can be set up in other establishments, including churches. Are you considering implementing digital signage in your church building? Here are some benefits of doing so.
The Benefits of Digital Signage For Churches
Generally, churches and other religious institutes were considered to be areas closed from elements of the outside world, including technology. However, times have changed, and now, churches are integrating digital technology to enable them to communicate with members and spread the word better.
Contrary to popular opinion, churches are not simply a building to host worship sessions. Made up of congregation members with one belief, churches are more of a community than a place. Like any other community, churches benefit from integrating digital signage for better interaction.
Implementing digital signage technology in churches is an excellent way to improve operations in the congregation. Some of the benefits of integrating digital signage in churches:
1. Practical Solution
Churches, especially large churches, have various communication problems that hinder the quality of worship services. Although these problems may not look like a big deal, they create negative experiences that may discourage members from returning for subsequent services.
In churches, it is often challenging to be on the same page. With a building containing hundreds and even thousands (depending on the size of the church) of people, it is understandably challenging to streamline communication.
Thus, ensuring every member is on the same Bible chapter, singing the same hymns, reciting the same prayer, or simply being aware of certain information being passed is more difficult today than years ago.
Although many churches use static signs (like sharing fliers or pasting posters on the walls) or rely on word of mouth to pass messages, these options are not as effective or efficient as the solution that digital signage offers.
Digital signage in churches is also easier to use. They are easy to read and more accessible, making it possible to display multiple pieces of information simultaneously. This reduces clutter and other negative features associated with static signs.
With eye-catching screens erected in various strategic locations within a church, it is easier to pass information in real-time using attention-grabbing imagery on a high-definition display. This way, churches can easily display any content they want at any time.
2. Cut Costs
Static signs in churches may be practical solutions to spreading information during religious meetings. However, in the long run, this option proves to be cost-ineffective and is usually more expensive to maintain than necessary.
In the past, before technology became so ingrained in society, churches everywhere were content with using fliers, stickers, and posters to pass their message. After all, these static signs caught the attention and cost only a few bucks to print.
However, if any church calculates the expenses they spend on constantly printing static signs to be used in the church monthly or even yearly, they will quickly find that the costs pile up to a worrisome amount.
Digital signage, on the other hand, is a one-time investment that offers lifelong (of the device's) cost-effective advantages. When churches install digital signage technology, they immediately eliminate the need for printing manual or static signs. Without the constant need to throw out old static signs and print new ones, churches can direct their budget needs to more essential congregation areas.
With digital signage, churches have the power to make content upgrades and updates whenever they like without additional costs. At the tap of a button, they can make changes in real-time.
3. Preaching Is Easier
Digital signage makes preaching a more exciting and fun process. How exactly is this possible?
With digital signage, it is easier to spread the gospel because churches can now project or display the message being passed in real-time. Digital signage makes it easier to pass the faith and keep everyone on the same wavelength.
In churches without digital signage integration, preaching can be more challenging as there is no visual representation of what is being discussed. Since 90% of the information processed by the brain is visual, having visual imagery of messages passed in the service offers a medium for worshippers to truly understand the word(s) of the day.
With digital signage, churches can share visual representations of what is being said. These visual representations include pictures, videos, texts, and web pages. These contents can be pre-tailored or displayed in real-time. Whether it is a scripture from the Bible, lyrics to praises, or words out of a hymnal verse, visual representations on digital signs inspire the congregation to be more involved in religious services.
Essentially, digital signage bridges the gap between the congregation and church services, making it easier for members of a church to be more involved in the actions of the church.
4. Attracts Attention
According to a survey done by FedEx, 8 in 10 customers are likely to enter a store because of its digital signage. Although the church might not be a store, it also needs all the visibility it can get to attract people to the faith.
Sometimes, people need stimulation and motivation to visit churches. This stimulation can be in the form of exciting church services. However, sometimes, physical aesthetics play a significant role in attracting attention, thereby helping churches grow by getting more members.
In a society where technology plays a vital role in our way of life, we have acclimated to gravitating toward technological devices. This is why we now prefer watching the news on our sleek TV screens to reading them in a newspaper. It is also why we are immediately attracted to digital screens in public places like malls, retail shops, or even streets.
Digital signage acts as a way to make churches aesthetically pleasing immediately. Being a digitally-inclined and modern church will definitely get people talking! There's no better way to stand out as a church than to implement attention-grabbing digital technology.
5. Easy Way To Declutter
Static signs are practical, but they are not dynamic. There is usually a limit to the amount of content they can display without looking crowded. Due to a size limit or content size limit, it isn't easy to use one static sign for several purposes (or to show several types of content at once). To solve this problem, churches use lots of static signs to pass messages they want across.
While this may look practical, using lots of static signs defeat the aesthetic benefits of using visual signs. By trying to squeeze as much information as possible into various static signs, they risk annoying their members with different bulletins, newsletters, posters, and more.
In the end, all that will be left is a massive trail of paper that is now nothing but waste. This is not only a waste of resources but also contributes to a cluttering problem.
Digital signage solves this by offering a platform for churches to diversify their content. With digital screens, churches can show different contents without printing out several static signs. Digital signage takes this a step further by making it easy to implement multi-screens.
Multi-screen digital signage involves the use of video walls. Video walls are made up of several screens combined to function as one giant full screen ( thereby showing one content) or as a giant screen showing different content on each screen.
6. Stay Current
With static signage, it can be difficult to send out current information in a timely manner. There is a lot of behind-the-scenes work that goes into printing static signs, getting them ready in time, and hanging or pasting them if necessary.
Digital signage, on the other hand, offers a convenience that ensures that passing out timely information is a walk in the park. With digital signage, you can provide regular information updates in the congregation to keep your brethren in the know. Is there a church event coming up?
Are there new responsibilities for the members? Digital signage makes it easier to spread whatever information there is without hassle or resource wastage.
In a way, digital signage makes it easier to connect with the church as a community. It is undoubtedly one of the most efficient and convenient methods of keeping up-to-date with every congregation member.
With strategically placed screens and content that appeal to the eyes, it will be almost impossible for anyone to miss information on digital screens. This is important because our brains are built for visual details.
With people remembering 65% of what they see, it is no surprise that visible information is more memorable. This means church members are more likely to remember information passed on digital signage than those given by word-of-mouth.
Essentially, digital signage makes it easier to spread information updates in real time, ensuring that every member present is up-to-date on the matters that concern the church.
With the high-quality features and many benefits of digital signage, one will expect it to be challenging to operate. However, this is not the case, as digital signage is intuitive, user-friendly, and easy to use.
With many digital solutions needing a skilled operation, churches can find themselves at a loss when their professional operator is nowhere to be found. However, digital signage is convenient, and content can be uploaded at the tap of a button. The features are easy-to-understand, and operation is possible even with limited technical know-how.
Admittedly, user-friendliness may decrease with an increase in the complexity of digital signage set-up, I.e., Single-unit digital screens are easier to handle than video walls (check out our guide on how to build a video wall). Regardless, digital signs are easy to handle and manage.
Do you want to display a church play? Are you interested in displaying Bible verses? Do you want to live-stream the ongoing church service?
You can do it all with digital signage. There are numerous benefits of digital signage displays, and their versatility makes up an ideal part of these advantages.
Static signs may be practical, but their usefulness can in no way be compared to the multi-purpose effectiveness that digital signage technology offers.