The Benefits of Digital Signage for Pubs
People from all walks of life looking for a chance to escape the hustle and bustle of daily life congregate in pubs and bars.
Pubs allow people to unwind, catch up with friends, and enjoy a few beers in a relaxed, comfortable environment. Every day of the week, pubs are open and ready to serve the following clients.
When picturing a typical pub environment, a TV hanging from the wall and showing the day's sporting events frequently pops into your head. We are used to keeping an eye on the TV screen, or at the very least, checking it occasionally because it is always in the background.
That is the cliche image of pubs. What can your pub do to stand out? Is there a way you can use the currently available technology to enhance this clichéd representation somehow?
How Pubs Can Use Digital Signage
Pubs can increase sales by investing in digital signage because it helps foster a more welcoming social environment for customers.
The ideal way to improve the experience of frequent visitors to your pub is through digital signage. Digital signage is a valuable tool for boosting your revenue stream and giving your customers more value, whether you're using it to display your most recent drink specials and promotions or educate them about the establishment's colorful and illustrious past.
When used correctly, digital signage can function as a natural extension of your space, adding to its overall aesthetic and enhancing the ambiance. In this article, we'll discuss some of the most well-liked strategies for enhancing the visitor experience in your pub using digital signage.
Displaying a Digital Menu Board
Stop showing your best menu specials to customers on a chalkboard. That is a relic. Digital menu boards are an excellent way to showcase your specials with new creative graphics.
You can easily edit the content however you see fit, and they are incredibly simple and easy to set up. For instance, when a menu option expires, you can quickly swap your current special offer for a different one with a few mouse clicks. Similarly, you can quickly switch out an item from your selling list if you run out of stock.
Digital menu boards also give you a chance to showcase your best menu items in high resolution, along with enticing images or videos of your most delectable foods and refreshing drinks. This is a surefire way to increase sales and draw in more customers.
Advertising Your Food and Drink Offers
Another way to benefit from digital signage is to put it in your pub's most prominent location and direct customers' attention to the products whose sales you want to boost.
This is a fantastic way to promote your happy hour specials and deals. Nevertheless, by allowing your clients to benefit from the fantastic discounts you're offering, you'll keep them happy.
Moreover, you can create various promotions for various occasions because changing the content displayed on display is very simple. You might, for instance, advertise one offer during the week and a completely different one on the weekends.
You may prefer to show one promotion during the day and another during the evening. This is all made possible by digital signage! You can show rich visual effects on your screens because digital signage is not just for static content.
Why not take advantage of this to raise beverage sales in your bar? For instance, you could present a captivating video demonstrating the preparation of some of the most well-known cocktails and the sources of your ingredients.
This is undoubtedly preferable to the outdated, traditional method of listing a drink's image and price next to it.
Advertising Your Pub Events and Important Notices
If you are familiar with the bar scene, you are likely aware of the various activities pubs tend to host, such as pub quizzes, pool tournaments, darts tournaments, and table tennis tournaments.
By utilizing digital signage, you can promote these events to your visitors and broadcast weekly results in the form of leaderboards on the big screen. Furthermore, digital signage allows you to better connect with your pub's community by displaying news, emergency announcements, and other important information quickly and efficiently.
Social media is a fantastic tool for forging and maintaining relationships with your clients. If your bar uses social media, you can easily show content from those platforms on your digital signage display.
Share your pub's social media updates from Facebook, Twitter, and Instagram to attract more customers and grow your online presence. You can also give your clients a sense of exclusivity by reposting their social media updates and showing them on your digital signage platform.
Engage Your Customers with Stories
Introducing your customers to your venue, staff, history, or menu can create a connection with them and make them more likely to return. For example, you can introduce your chef, show a live kitchen camera feed, reveal the secrets behind a popular dish, or interview the brewer who crafted the beer.
You can update content remotely and distribute it to one screen or multiple screens across multiple locations, allowing you to customize content for each location.
Provide Advertising Space for other Businesses
Are you searching for an effective way to boost your pub's revenue with digital signage? Selling advertising space to local businesses can be a great way to offset the cost of installation.
For larger pubs and pub chains, consider taking it a step further and offering advertising spots for different brands of beer or beer suppliers on a global scale. You may be surprised by how little advertising time is needed to cover the cost of digital signage.
Display News, Weather, Time, and Traffic Information
You can use digital signage to ensure that customers are kept informed with pertinent and current information about the world.
This is one of the most advantageous uses of digital signage, as it allows you to create a pleasant environment for visitors by letting them know what time it is, the news, and the weather in the area. This can help ensure that customers are well informed and up-to-date on the world around them.
The Benefits of Using Digital Signage in Pubs and Bars
Pubs can use digital signage to attract customers' attention, improve the customer experience, and increase revenue. A digital screen installed in the window, on the wall, or behind the counter provides solutions to several issues that any bar may experience.
Attract New Customers
Digital signage is a powerful tool for pub owners to attract new customers. By implementing digital signage, a pub owner can provide engaging content that is informative, entertaining, and attention-grabbing.
With this latest digital technology, the pub owner can create a customized experience tailored to their target audience. With digital signage, a pub owner can create a unique and memorable experience for their customers that will have them returning for more.
Increase Foot Traffic By 17%
You can use pub windows to grab the attention of passersby and draw them inside with digital signs. Rather than using half-torn, faded posters, HD screens can be used to showcase videos that advertise meal deals, drink specials, and events. This will help create a lively atmosphere and bring in a big crowd.
Pub owners can use it to create a positive atmosphere for customers, promote events, and keep customers up-to-date on what’s happening in the pub. With a well-thought-out digital signage strategy, pubs can expect a 17% increase in foot traffic.
Digital signage can also help pubs attract more customers, keep them engaged, and keep them coming back. Digital signage can help pubs save money on traditional advertising methods, such as newspaper and radio ads. All in all, digital signage can be a great way to increase foot traffic in a pub.
Improve Marketing Efforts
Digital signage offers the chance to enhance marketing initiatives. You can boost your sales by using digital menu boards and signs for your advertising campaigns. You can entice people to make additional purchases by displaying food and drink specials, mouthwatering desserts, or salty snacks.
For instance, you can use digital signage to deliver targeted messages to particular audiences. For instance, you could use digital signage to advertise menu items or specials suitable for families if you want to draw more families to your pub or bar. You can also use digital signage to gather customer information for marketing purposes.
People buy more limited-time offers because of what marketers call the FOMO effect. Providing entertainment on digital signs makes visitors stay longer and increases daily sales.
Displaying enticing food and beverage options can persuade consumers to purchase more expensive goods. A startling 70% of customers make purchases after being drawn to a sign. Pub and bar signs are excellent for directing customers to upscale cocktails, specialty brews, fine wines, or mouthwatering seafood dishes that can increase sales dramatically.
Save Time, Money, and the Environment
There is always a new event or a change to the menu. Instead of constantly designing, printing, shipping, and putting up new signs and posters that you would then remove and discard, use digital signage.
They are even more efficient. Beautiful new signage can be quickly and easily made remotely. With just a few clicks, you can display your updated content on one or more screens.
Boost Customer Loyalty
A pub is ideal for events and gatherings because it is popular. Birthday parties, work socials, and wedding receptions can all be held at the pub. You can use digital signage to improve customer loyalty if you show each customer that you value them.
For example, you can promote loyalty programs, such as discounts for frequent customers. Digital signage can also be used to send customers personalized messages, such as mentioning their name when they walk in the door. This helps create a connection between the pub and its customers, increasing loyalty.
You can also use digital signage to reward customers for loyalty by sending them special offers and promotions. This can be a great way of encouraging customers to keep coming back to the pub.
Improve Customer Engagement
You can use digital signage to increase customer engagement. For example, You can display interactive games and quizzes on the digital signs to keep customers entertained while they wait for their drinks.
You can also use polls and surveys to collect valuable feedback from customers about their experience at your pub or bar. This can help you create an enjoyable atmosphere and build stronger relationships with your customers.
According to studies, digital signs result in a 33% rise in repeat business and a 21% rise in customer satisfaction. For bars and pubs, that is fantastic news. Bars can use digital signage to demonstrate their brand personality, amuse their customers, and entice them to return.
Digital signage is much more flexible than other types of signage. This is the biggest flex. You can quickly change your message on digital signage or make different messages for various times of the day.
For instance, you could advertise happy hour specials on your digital signage during the afternoon and evening when people are leaving work and looking for a place to unwind.
Digital signage is an excellent asset for pubs and bars, as the audience is already there. If customers are not served quickly, they may spend too long deliberating over which items to order or what offers to take advantage of. Digital signage can be used to encourage customers to opt for a two-for-one offer by adding one or two drinks as part of the deal.
You can use digital signage to create an entertaining atmosphere, as it allows for displaying various materials. You can use dynamic videos and visuals to contribute to the sense of fun and enjoyment that customers will want to experience when visiting your pub or bar.