The Benefits of Digital Signage For Venues
Public venue owners and event organizers are using digital signage more and more. It is an excellent way to communicate with people in the area.
As the industry evolves and people become more and more familiar with digital experiences, developers are taking the opportunity to create unique entertainment destination venues that allow for a unified brand voice and digital immersion.
These venues can completely transform spaces with cutting-edge digital technology through the precision synchronization of digital media content, sound, and lighting.
As digital signage and networked media become more prevalent, venues are providing a fusion of convenience and entertainment. Such venues will be the future of digital experience and can truly bring an outdoor space to life.
This article will examine the benefits of digital signage for venues. First, we need to clarify a few things. What destination venues are we talking about, and how can their owners benefit from using digital signage?
Benefits of Digital Signage for Venues
As digital signage solutions become more accessible and advanced, event venues are taking advantage of the opportunity to shift the way they promote their spaces dramatically.
Rather than relying on dated and static signage, these venues are installing digital signage to program dynamic and engaging content that better reflects their events, atmosphere, and brand. Why? They are shifting because of the following benefits of digital signage:
One of the most significant advantages of digital signage is the ability to change your displays as needed. This system allows you to seamlessly switch between sponsor promotional advertisements, event information, entertainment materials, and live broadcasts.
Content can be programmed to change automatically, making it less expensive than static methods. If you need to make quick changes, simply update your software solution to reflect them, making it more adaptable to your needs.
You cannot change static signage without incurring additional costs and more installation time. While static signage is initially inexpensive, the cost rises every time the message needs to be changed, or a sponsor does not renew. Furthermore, it is limited to one message per event.
Digital signage is more durable than print signage, as digital signage is much more resistant to weather and water damage. Modern digital signage has increased water, dust, and scratch resistance levels.
It also typically boasts a significantly greater lifespan than print, with digital signage often lasting upwards of 6-7 years with proper maintenance. This contrasts sharply with the average print sign, which usually lasts less than 2 years due to fading and weather exposure.
Digital signage is also much more versatile, with the option to display different types of content (including text, images, videos, and more!). In addition, digital signage is also more portable, as many digital signs are mounted on a lightweight and compact frame. This makes digital signage more energy efficient and environmentally friendly than print signage.
Overall, digital signage is more durable and versatile for businesses and organizations looking to communicate effectively with their customers.
3. Higher Return On Investment (ROI)
Digital signage has a significantly higher return on investment (ROI) than traditional print media due to its cost-effectiveness, targeted content, and accessibility.
Digital signage offers various options, from conventional to interactive displays, allowing organizations to deliver targeted messages to customers quickly and efficiently.
It also allows organizations to create unique visuals and dynamic content to drive value-add customer engagement. Digital signage provides access to analytics, so you can make informed decisions about the content and visuals that best engage your customers and meets your organization's objectives.
Digital signage also can update messages and visuals quickly, making it a dynamic form of communication with your customers. With cost-effectiveness, interactive visuals, analytics, and quick updates, digital signage provide a much higher ROI than print, making it an ideal advertising platform.
4. Dynamic Presentations
It's also worth noting that sponsors and advertisers are looking for novel ways to raise brand awareness and connect with audiences at live events. Digital signage, as opposed to static signage, provides a much more dynamic presentation.
With the availability of subtle movements and animated content, capturing the attention of their target audience becomes much easier. These sponsors and advertisers pop even more on a digital display that can replicate exact brand colors. It promotes their brand in a more positive and appealing light throughout the venue.
You can use digital signage to display anything. Whether your venues are used for sports games, concerts, or other events, digital signage can help increase visibility. You can broadcast live events and action to everyone in your venue, enhancing the overall experience.
Your guests will be entertained throughout their visit with easily visible content. You can use digital signage to keep the audience engaged when the action slows down, or there are breaks in games or concerts. Many stadiums use digital screens for "kiss cams," which create an interactive experience that is unique to that particular game day.
You can also participate in other games, such as trivia, scavenger hunts, and social media challenges. Your visitors will continue to have a good time while paying attention to your digital signage and what it offers.
Changing the content means that your season ticket holders or returning guests can try something new whenever they visit your venue. You can continue to pique their interest and provide them with something new to look forward to.
5. Press Conference Backdrops
The digital LED backdrop for press conferences is one application that has successfully transitioned from static to digital. The high-resolution LED technology looks great on TV and can be used to share or stream the event with viewers watching from different locations.
This option allows sponsors to be creative and connect with audiences in various ways while strengthening their mutually beneficial relationships with teams and venues.
6. Streamlining Operations
Digital signage can be used to streamline operations in venues by allowing for more efficient and effective communication on things like real-time updates on events, attractions, and services. Venues can also use digital signage to display a "virtual help desk" with FAQ boards and online manuals.
For example, you can use digital signage as video screens to quickly display notices and alerts, such as safety warnings or crowd control information. Digital signage can also be used to quickly display menus or provide directions on finding different services or areas within the venue, helping visitors quickly get to their destination.
Digital signage can even be used to improve operational efficiencies, such as facilitating the check-in process or displaying real-time queue or crowd management information. Digital signage also allows us to upsell services or items combined with other interactive technologies, such as self-service kiosks or ticket vending machines.
7. Upgrading the visiting experience
You can leverage the potential of digital signage technology to elevate your event experience. Not only can you use the screens in the lobby, the cafe, or the corridors of your venue, but this display technology can also revolutionize the overall customer experience.
For instance, text accompaniment or immersive visuals can bring opera and concert performances to life, transforming the event space into something audiences have never before experienced. Digital signage can be an incredibly powerful tool, creating an array of possibilities for projects of all sizes.
What are Destination Venues?
Destination venues are businesses or organizations that are the destination for a specific purpose. Destination venues are typically venues that are meant for a specific purpose, such as a concert hall or theater.
They may be privately owned or operated and are generally dedicated to one particular attraction or type of entertainment (such as music or theater). People choose to visit and stay at destination venues because they are all-inclusive, one-stop shops designed to encourage visitors to remain in a single property.
They are their own destinations. Visitors may travel long distances and sometimes stay for several days or more. In other cases, visitors take a day trip to a nearby landmark, which can create its own city-center atmosphere.
Resorts / Theme Parks
Resorts and theme parks often use digital signage to announce upcoming events or promotions. For example, a resort may use digital signage for advertising its new fall specials and packages. A theme park may use digital signage to tell visitors about new rides or attractions.
No matter what type of event or promotion you're advertising, digital signage can help you get the word out to a broad audience more effectively than traditional advertising. It can also help to reinforce your brand identity and increase customer loyalty to your resort or theme park.
For example, the Margaritaville Resort in Orlando has about 30 digital signages spanning over 300 acres of property. This system consists of LCD monitors, free-standing kiosks, and interior and exterior LED screens. These digital displays are used to promote various events and activities throughout the resort and display commercial content.
Digital signage technology can be a great asset to mega malls, providing customers with a better overall shopping experience. Using digital signage allows customers to access real-time information on store opening times, current promotions or discounts, and other important information regarding the mall.
Digital signage also allows malls to drive more engagement by displaying advertisements and promotional messages that draw customers in and promote a mall's brands. Digital signage technology helps attract and entertain customers while they shop, adding to the overall mall experience.
Mega malls incorporate VR and AR advertising. The screens teleport customers and passers-by to this exciting new world of technology. Digital signage also makes malls more sustainable by reducing the need for physical signage.
By utilizing digital signage, malls can reduce their printing costs, reduce waste associated with paper signage, and create a more vibrant, eco-friendly atmosphere.
Some concert halls use digital signage to stream live feeds from inside the venue. This allows fans who can't attend the show in person to follow along with everything happening.
Other concert halls are using digital signage to display upcoming concerts and attractions. This lets fans stay informed about new shows and events and purchase tickets in advance. Using digital signage, concert halls can keep their fans informed and engaged, leading to increased ticket sales and fan loyalty.
Other destination venues like casinos, hotels, and so on use digital signage to make more money with customer loyalty, entertainment, and so on.
Make Your Venues More Inviting
Many businesses and organizations are taking advantage of digital LED displays at their venues today. This includes everything from concert venues to retail stores to museums.
Some of the significant benefits of using digital LED displays include the following:
- They are more attractive and inviting to potential customers and visitors, as they can display full-color images and animations on a large screen.
- Digital LED displays can be updated remotely, which makes it quick and easy to change the content on the screen as needed.
- Digital LED displays are more energy efficient, using less power than traditional lighting techniques such as incandescent or fluorescent lights.
There are many advantages of using digital signage for public venue owners. Not only does digital signage offer a more dynamic and engaging way to communicate with your audience, but it also provides the flexibility to quickly and easily change your message. This is incredibly important for public venues, which often require switching to new events on short notice.
The types of digital signs available are also important factors to consider. Digital signage can come in various forms, such as LED, LCD, e-paper, projection, and more.
With these interactive, moving, vibrant, and sound-enabled displays, you can capture attention and effectively get your message across with digital images, web pages, videos, menus, scrolling data, flashing text, and other multimedia content. Ultimately, digital signage provides an ideal solution for public venue owners looking to create an engaging and effective advertisement.
Digital signage is becoming increasingly popular as they offer a more dynamic form of advertising. These displays can be used to show live video or footage of upcoming events, and they can also be programmed to display text, images, videos, or other information.
The possibilities for using digital signage to communicate with customers are endless!