The Best & Worst Things to Show on Lobby TVs
Lobby TVs are a great addition to any business or organization, as they can provide visitors and customers with helpful and informative content.
Lobby TVs can act as a source of entertainment while customers wait or as a way to inform visitors about the services and products offered by the organization.
You can also use lobby TVs to display important information such as safety protocols, news, weather, and other helpful information. Business owners can use lobby TVs to promote upcoming events and specials or to provide a place for customers to relax and watch videos or television shows.
Overall, lobby TVs can be a great way to help customers and visitors feel welcomed, informed, and entertained. Businesses are always looking for creative ways to keep their customers engaged and entertained in their lobby.
Lobby TVs are a great way to instantly engage customers and visitors as they enter your business space. You can create an inviting atmosphere with the right content and even inform customers about what your business offers. Conversely, you can chase customers away if you show the wrong things on your lobby TV.
This article will explore some of the best and worst content to show on lobby TVs. We will also look at tips for creating a practical and engaging lobby experience.
Why Have a Lobby TV?
Whether your company is focused on sports, office work, or hospitality, having a lobby TV can increase sales and make customers happier.
In today's fast-paced market, attention spans run low. No matter where they are, customers want constant engagement and to stay informed of events. Some businesses place a few magazines on tables in the lobby. More is needed because people prefer to interact using visual technology.
That is why lobby TVs work best. A lobby TV is important because it can engage customers and create a positive atmosphere. Lobby TVs can be used to display business information, such as hours of operation, contact information, and special offers.
It can also be used to display entertaining content, such as music videos, sports highlights, or news stories. Also, lobby TVs can promote products and services.
Here are a few benefits of having a Lobby TV in your business space:
- Lobby TVs serve as marketing and customer engagement tools for customers who have to wait in the lobby or waiting room.
- Lobby TVs can be a crucial component of your offering mix in hospitality-related businesses like bars and restaurants, to draw customers, keep them there longer, and encourage them to spend more money.
- It is a low-cost marketing and customer satisfaction strategy relative to other media.
- They are effective and inexpensive tools for energizing employees.
What Kinds of Businesses Need Lobby TVs?
There are some obvious and some less obvious options for business television:
- Bars, restaurants, and coffee shops: TVs fit right in at bars and casual dining establishments, coffee shops, and sandwich shops, providing entertainment and establishing a desired mood.
- Offices and Receptions: A lobby TV in a business space creates the impression that your company is active and connected to the outside world. Lobby TV is a crucial work tool for organizations that rely heavily on it to serve their clients, like PR firms and advertising agencies.
- Waiting areas: Whether you run a doctor's office, law firm, auto repair shop, or dental office, use TV as a perk to uplift your customers even while they wait. TV can ease tension and foster a friendly atmosphere.
- Gym Facilities: Having TVs on site playing upbeat music videos, entertaining information or other inspirational content helps keep gym goers enthusiastic and exercising longer. It's an extra amenity that can distinguish your facility from your rivals.
The Worst Things to Show on Lobby TVs
Here are things to never display on your lobby TV because they can cost you customers and business:
1. Too Many Announcements
The worst thing to show on a lobby TV is content that is too busy, too loud, or too cluttered. Too much content can be overwhelming and distracting, making it difficult for viewers to focus on the most critical information. Additionally, complex or confusing content can reduce the effectiveness of your message. It is best to keep the content concise and easy to understand.
2. Religious Content
No matter how good it is, religious content can turn your establishment into a breeding ground for religious bias.
There are thousands of religions around the world. And people from different religions may be visiting your business. Showing content that favors one religion will make your establishment look biased, damaging your customer-brand relationship.
3. Politically Biased Content
Almost everyone has a worldview that could lead to an argument when it comes to politics and other issues. It is best to avoid anything that can turn your lobby into a boxing ring or a court for arguing. No matter what your political views are, it is best to avoid forcing them on others by displaying content based on your beliefs.
The Best Things To Show on Lobby TVs
The best lobby TV content for your business depends on your industry and the demographics of your visitors. However, here are generally good content to display on any Lobby TV no matter what business you are in:
1. Season's Greetings
Your lobby TV is one of the first forms of contact between you and your customers. You should include a variety of videos for every festivity. Content that is specific to an approaching holiday or event garners a positive vibe from customers. Playing Christmas-themed music and content in December, Oscar-themed content in March, appropriate content during Black History Month are all examples of tying in content to celebrations.
2. Music Videos
Playing music videos on your lobby TV is a great way to attract viewers and engage their senses. Music videos can be an effective way to grab viewers' attention and generate interest in your display. Additionally, the right music can set the tone and create a pleasant atmosphere in your lobby.
Studies reveal that music can influence human behavior and mood. Many studies even show that the right music played overhead in a physical store can encourage shoppers to spend more money.
Different people indeed enjoy different types of music, making it challenging to choose which music video to play. It is often simpler to filter your music collection and choose well-liked genres like pop, hip-hop, rock, and country music.
News content like World News, Newsnet, and Bullish have topical stories in a fast-paced, short clip format. This keeps customers engaged but not bogged down in long, heavy content.
4. Sports Highlights
A lively pastime for many is watching sports. Playing sports highlights on your lobby TV is a great way to engage viewers and create interest in your business. Sports highlights can be an effective way to grab viewers' attention and generate excitement.
5. Children's Content
If your business has children as customers, including medical offices, pediatric dentists, family-friendly restaurants, bowling alleys and other attractions that draw kids, having lobby TV content that caters to that demographic is key. Channels playing cartoons, children shows, and videos featuring child-friendly music groups will keep your younger customers entertained.
Tips For Creating An Effective And Engaging Lobby Experience
Hotels, office buildings, hospitals, and salons can turn their lobby into a center of attraction for visitors that will turn into paying customers.
What is currently playing on the lobby TV? You don't want to keep your customers waiting in your lobby for too long. Still, if circumstances warrant, ensuring that your content is engaging can help keep customers calm and interacting with your content. Here are some tips for making better use of your lobby TV.
1. Sign Up For Business Entertainment
For businesses, there are creative ways to display content asides from local and cable TV. Use Loop TV to enjoy a library of professional videos, including music and non-music options, curated specifically for your business. You can work with Loop TV to customize the content you display to your customers. In addition, Loop TV allows you to add digital signage to promote upcoming events, special promotions, and more.
2. Use Personalized Content
Is the content you display appropriate for your business and audience? The wrong kind of content can send the wrong type of message to your customers.
Services like Loop TV enable you to curate content that works for your visitors, even allowing you to program different types of content throughout the day, depending on the flow of customers you get at different times. Maybe your business has young children in the morning and would want child friendly contact; then a relaxed mellow vibe for the afternoon; followed by an upbeat, high energy vibe for the evening crowd.
3. Reduce the volume (or completely off)
In some businesses, like hospital waiting rooms, visitors and patients may be startled by loud lobby TVs. You can turn the volume completely off or keep it loud enough to be heard from a few feet away from the TV. Options like showing beautiful drone footage, available on Loop TV, give those in the waiting room something soothing and engaging to view with or without sound.
We have seen the best and worst things to show on lobby TVs. The best thing to display on a lobby TV would be visually appealing, informative, and entertaining. Content should be customized to the type of clients your business attracts, potentially changing throughout the day. Lobby TV should keep customers entertained and engaged while they wait for your services.
The worst thing to show on a lobby TV would be overly harsh or violent, contains inappropriate content or offensive language, or reflects a specific religious or political point of view. It is best to keep lobby TVs professional and family-friendly for all guests.